We Are Frequence
Our trailblazing technology is always growing, and so are we. We push ourselves further with our belief in collaboration, execution, and ownership. We don’t just want to create intuitive AdTech tools, we want to foster a culture of openness and inclusivity that encourages our employees to think bigger and grow higher. Step into the future with us.
Our Mission & Vision
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Mission
To position Frequence as the best and most complete system on the market, connecting all aspects of digital advertising—sales, operations, and reporting—from beginning to end.
![](https://cdn.prod.website-files.com/675b058220043ccc1199c317/675b058220043ccc1199c5dc_Group%202093.png)
![](https://cdn.prod.website-files.com/675b058220043ccc1199c317/675b058220043ccc1199c5a5_Group%202093%20(1).png)
Vision
To power advertisers in the age of the digital communication revolution with an end-to-end solution that unifies workflow and eliminates obstacles.
Core Values
Collaboration
With our clients and our teammates, we’re all about putting our heads together to find the right solution.
Execution
We don’t just say that we’re going to get the job done; we roll up our sleeves and deliver on our promises.
Ownership
No one at Frequence passes the buck. From the CEO down to the newest hire, we’re invested in the future of the company.
Meet Our Leadership Team
![Tom Cheli headshot](https://cdn.prod.website-files.com/675b058220043ccc1199c317/675b058220043ccc1199c7e2_tom_headshot_cropped.png)
![Sarah Chamberlain headshot](https://cdn.prod.website-files.com/675b058220043ccc1199c317/675b058220043ccc1199c7e9_sarah_headshot_cropped.png)
Sarah Chamberlain
Creative Director
Sarah leads the creative design team on client products, launch of new media products and internal design needs, such as collaboration with the marketing, csm and product teams. Sarah comes with a diverse background which includes over 20 years of experience with direct response, e-commerce, branding and political campaign work.
![Linkedin "in" logomark](https://cdn.prod.website-files.com/675b058220043ccc1199c317/675b058220043ccc1199c5e1_linkedin.png)
![Amit Dar headshot](https://cdn.prod.website-files.com/675b058220043ccc1199c317/675b058220043ccc1199c7d6_amit_headshot_cropped.png)
![Steven Han headshot](https://cdn.prod.website-files.com/675b058220043ccc1199c317/675b058220043ccc1199c7d5_steve_headshot_cropped.png)
Steven Han
VP Operations & Strategy
Steven is responsible for leading strategic initiatives that focus on identifying and developing new options for delivering the highest level of operational performance for Frequence clients. Steve has over 20 years experience in business operations and technology implementation consulting.
![Linkedin "in" logomark](https://cdn.prod.website-files.com/675b058220043ccc1199c317/675b058220043ccc1199c5e1_linkedin.png)
![Oliver Jacob headshot](https://cdn.prod.website-files.com/675b058220043ccc1199c317/675b058220043ccc1199c7ce_OJ_headshot_cropped.png)
![Mike Smith headshot](https://cdn.prod.website-files.com/675b058220043ccc1199c317/675b058220043ccc1199c920_mike_smith.jpg)
Mike Smith
VP Sales
Mike oversees Frequence's sales team. He brings a dozen years of experience leveraging tech to deliver best-in-class solutions to advertisers of all sizes. Mike launched Sportradar's in-house ad agency, calling on sportsbooks, teams and leagues. Before that, he worked on the publisher solutions team at Basis bringing programmatic advertising solutions to local media companies.
![Linkedin "in" logomark](https://cdn.prod.website-files.com/675b058220043ccc1199c317/675b058220043ccc1199c5e1_linkedin.png)
![Steve Nagayama headshot](https://cdn.prod.website-files.com/675b058220043ccc1199c317/675b058220043ccc1199c916_snag_headshot_cropped.png)
![Matt Robles headshot](https://cdn.prod.website-files.com/675b058220043ccc1199c317/675b058220043ccc1199c7db_matt_headshot_cropped.png)
Matt Robles
VP Product
Matt is responsible for the Frequence product roadmap. His team of designers and product managers are constantly iterating and balancing user requirements, stakeholder value and technical opportunities. Matt brings 20 years of experience delivering impactful algorithm-based products to market.
![Linkedin "in" logomark](https://cdn.prod.website-files.com/675b058220043ccc1199c317/675b058220043ccc1199c5e1_linkedin.png)
![Dave Tsai headshot](https://cdn.prod.website-files.com/675b058220043ccc1199c317/675b058220043ccc1199c814_dave_headshot_cropped.png)
![Kate Tucker headshot](https://cdn.prod.website-files.com/675b058220043ccc1199c317/675b058220043ccc1199c82b_kate_headshot_cropped.png)
Kate Tucker
Head of People
Kate is responsible for overseeing professional and corporate development, cross-functional team collaboration and employee lifecycle management. Kate has 15 years of experience in organizational development, human resources management, and strategic people and business operations working with start-ups and enterprise companies.
![Linkedin "in" logomark](https://cdn.prod.website-files.com/675b058220043ccc1199c317/675b058220043ccc1199c5e1_linkedin.png)
![Haridev Vengateri headshot](https://cdn.prod.website-files.com/675b058220043ccc1199c317/675b058220043ccc1199c5f0_Screen%20Shot%202022-06-02%20at%203.51%202.png)
Haridev Vengateri
VP Engineering
Haridev leads Frequence Software LLP's day-to-day operations and is responsible for design, architecture and development. Haridev has over 20 years of enterprise software development experience including managing teams in multiple geographies from early stage startups to publicly traded companies.
![Linkedin "in" logomark](https://cdn.prod.website-files.com/675b058220043ccc1199c317/675b058220043ccc1199c5e1_linkedin.png)
On Giving Back
![](https://cdn.prod.website-files.com/675b058220043ccc1199c317/675b058220043ccc1199c5d8_Arrow-right.png)
We believe in reaching beyond the programmatic media buying space. For many years, we have engaged in activities that aimed to enrich the lives of people within our communities. Read our stories here.
![2 people with a box of backpacks](https://cdn.prod.website-files.com/675b058220043ccc1199c317/675b058220043ccc1199c8c2_frequence%20team%20giving%20bags.png)
![Frequence team photo](https://cdn.prod.website-files.com/675b058220043ccc1199c317/675b058220043ccc1199c803_DSC04298.jpg-edited%20(1)-min.png)
Frequence Continues Support for San Francisco Public Schools
Frequence, a leader in advertising sales automation and workflow software, announced today that the company would continue its pro bono advertising support for Spark* SF Public Schools to transform public education access in San Francisco.
Read Full Story![6 people volunteering](https://cdn.prod.website-files.com/675b058220043ccc1199c317/675b058220043ccc1199c864_frequence%20team%20meal%20volunteers.png)
![2 people handing out food](https://cdn.prod.website-files.com/675b058220043ccc1199c317/675b058220043ccc1199c8b7_frequence%20team%20ready%20for%20giving%20back.png)
![2 people putting school supplies in backpacks](https://cdn.prod.website-files.com/675b058220043ccc1199c317/675b058220043ccc1199c860_frequence%20team%20packing%20donations.png)
![group of people volunteering](https://cdn.prod.website-files.com/675b058220043ccc1199c317/675b058220043ccc1199c912_Screen%20Shot%202022-09-01%20at%2010.26.03%20AM.png)