We Are Frequence

Our trailblazing technology is always growing, and so are we. We push ourselves further with our belief in collaboration, execution, and ownership. We don’t just want to create intuitive AdTech tools, we want to foster a culture of openness and inclusivity that encourages our employees to think bigger and grow higher. Step into the future with us.

Our Mission & Vision

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In li gula felis, ultrices vitae accumsan vulputate, dapibus at sem. Ut euismod sapien nec orci accumsan accumsan.
power button icon with 2 lines circling it
To position Frequence as the best and most complete system on the market, connecting all aspects of digital advertising—sales, operations, and reporting—from beginning to end.
checkmark icon with 2 lines circling it
To power advertisers in the age of the digital communication revolution with an end-to-end solution that unifies workflow and eliminates obstacles.

Core Values

2 gear icons with lines going between them
With our clients and our teammates, we’re all about putting our heads together to find the right solution.
gear icon with 3 triangles circling it
We don’t just say that we’re going to get the job done; we roll up our sleeves and deliver on our promises.
shapes making a triangle around a gear icon
No one at Frequence passes the buck. From the CEO down to the newest hire, we’re invested in the future of the company.

Meet Our Leadership Team

Tom Cheli headshot
Tom Cheli
Tom leads Frequence's day-to-day operations, overall vision, and strategy. Tom has over 20 years of experience, holding multiple executive roles leading businesses from early stage startups to publicly traded companies.
Sarah Chamberlain headshot
Sarah Chamberlain
Creative Director
Sarah leads the creative design team on client products, launch of new media products and internal design needs, such as collaboration with the marketing, csm and product teams. Sarah comes with a diverse background which includes over 20 years of experience with direct response, e-commerce, branding and political campaign work.
Amit Dar headshot
Amit Dar
VP/ Head of Engineering
Amit leads strategic Engineering projects focusing on scaling the Frequence platform. Amit also drives new initiatives around Big Data, Machine learning and Real-time RTB Architecture. Amit has over 15 years of experience in the software field.
Anna Tavora Enerio headshot
Anna Tavora Enerio
Head of Marketing
Anna leads all marketing activities, including product marketing, demand generation, communications, and public relations for Frequence. Anna has had more than 20 years of tech marketing experience with digital marketing agencies and leading strategic marketing teams from start-ups to enterprise companies.
Steven Han headshot
Steven Han
VP Operations & Strategy
Steven is responsible for leading strategic initiatives that focus on identifying and developing new options for delivering the highest level of operational performance for Frequence clients. Steve has over 20 years experience in business operations and technology implementation consulting.
Oliver Jacob headshot
Oliver Jacob
Oliver is responsible for sales, customer success, support, strategic alliances and business development. Oliver brings 20 years of advertising and digital network experience with McCann Erickson, Grey and Science Applications International Corporation.
Mike Smith headshot
Mike Smith
VP Sales
Mike oversees Frequence's sales team. He brings a dozen years of experience leveraging tech to deliver best-in-class solutions to advertisers of all sizes. Mike launched Sportradar's in-house ad agency, calling on sportsbooks, teams and leagues. Before that, he worked on the publisher solutions team at Basis bringing programmatic advertising solutions to local media companies.
Steve Nagayama headshot
Steve Nagayama
Senior Director Ad Operations
Steve is responsible for overseeing media buying and organizational development of the ad operations team. Steve brings over 15 years of experience in operations, media buying and quality assurance functions.
Matt Robles headshot
Matt Robles
VP Product
Matt is responsible for the Frequence product roadmap. His team of designers and product managers are constantly iterating and balancing user requirements, stakeholder value and technical opportunities. Matt brings 20 years of experience delivering impactful algorithm-based products to market.
Dave Tsai headshot
Dave Tsai
VP Client Success
Dave is responsible for client success at Frequence - ensuring our partners receive tremendous value from the Frequence suite of products and services. Dave has over 20 years of experience leading business strategy, analytics and customer facing teams.
Kate Tucker headshot
Kate Tucker
Head of People
Kate is responsible for overseeing professional and corporate development, cross-functional team collaboration and employee lifecycle management. Kate has 15 years of experience in organizational development, human resources management, and strategic people and business operations working with start-ups and enterprise companies.
Haridev Vengateri headshot
Haridev Vengateri
VP Engineering
Haridev leads Frequence Software LLP's day-to-day operations and is responsible for design, architecture and development. Haridev has over 20 years of enterprise software development experience including managing teams in multiple geographies from early stage startups to publicly traded companies.

On Giving Back

We believe in reaching beyond the programmatic media buying space. For many years, we have engaged in activities that aimed to enrich the lives of people within our communities. Read our stories here.
2 people with a box of backpacks
Frequence team photo

Frequence Continues Support for San Francisco Public Schools

Frequence, a leader in advertising sales automation and workflow software, announced today that the company would continue its pro bono advertising support for Spark* SF Public Schools to transform public education access in San Francisco.
Read Full Story
6 people volunteering
2 people handing out food
2 people putting school supplies in backpacks
group of people volunteering