Newsroom

Be on the lookout for the latest Frequence updates, activities, and press releases in our newsroom. To download leadership headshots to accompany press stories, view our media library.

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Recent Press Releases

June 11, 2024
Madhive Acquires Frequence To Bring Full-Service Omnichannel Capabilities to Enterprise and Agency Clients Serving Local Media Markets
Madhive, the leading technology company for local Connected Television advertising (“CTV”), today announced a definitive agreement to acquire Frequence Inc, the premier omnichannel ad sales enablement and workflow software for local media companies and agencies.
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June 4, 2024
Frequence Launches Operations in Canada
Frequence, a leader in advertising sales automation and workflow software, has expanded operations into Canada.
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April 16, 2024
Frequence’s New Owned & Operated Automation Increases Sales for Publishers
Frequence, a leader in advertising sales automation and workflow software, announced today the launch of a suite of publisher-specific tools that automate digital owned & operated (O&O) ad sales through its multichannel sales, fulfillment, and reporting platform.
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February 6, 2024
Frequence Launches Political Advertising Features for 2024 Campaigns
Frequence, a leader in advertising sales automation and workflow software, announced today the launch of a new suite of features for local-market political advertisers in advance of the 2024 political season.
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November 28, 2023
Local Advertising Sellers Expected to Drive Performance
Local advertising sellers face growing expectations to sell more digital ad inventory and demonstrate higher performance on campaigns, according to a new study from Frequence, a leader in advertising sales automation and workflow software. The report, which surveyed 471 local-market digital advertising and marketing professionals, found that 72% said their organization expects them to deliver more results with fewer resources.
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October 31, 2023
Frequence Launches Triton Integration to Streamline Audio Advertising in Omnichannel Campaigns
Frequence, a leader in advertising sales automation and workflow software, announced today a new integration with the Triton Digital audio streaming and podcast platform that will unify media proposals, workflow and analytics into a single dashboard that allows audio-focused media companies to sell more of their owned-and-operated inventory alongside comprehensive omnichannel campaigns.
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August 9, 2023
Frequence Launches Sales Enablement Features for Media Sellers
Frequence, a leader in advertising sales automation and workflow software, announced today a suite of sales activation and reporting features for its end-to-end platform that will enable partners to sell more advertising, provide strategic consultative support and grow revenue.
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January 23, 2023
Frequence Celebrates Award Wins and Continued Growth in 2022
Frequence, a leader in advertising sales automation and workflow celebrated a series of 2022 milestones today, among them several prestigious industry awards that included being named Best Sales Automation Platform by Digiday in November.
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January 16, 2023
Frequence Welcomes Mike Smith as VP of Sales
Frequence, a leader in advertising sales automation and workflow software, announced today that Mike Smith has joined the company as VP of Sales. Smith will be responsible for driving business development and industry-wide adoption of Frequence’s best-in-class technology platform.
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November 9, 2022
Frequence Partners with Lineup to Integrate Media Sales, Operations and Billing
Frequence, a leader in advertising sales automation and workflow software, announced today a partnership with media solutions provider Lineup Systems to help streamline sales, automation, and billing processes across the two platforms and provide increased efficiency for media businesses.
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September 7, 2022
Great Place to Work® Names Frequence One of the Fortune Best Workplaces in Advertising & Marketing™ in 2022
Great Place to Work® and Fortune have honored Frequence as one of the 2022 Best Workplaces in Advertising & Marketing™. This is Frequence’s first time being named to Fortune’s list, that Frequence is one of the best companies to work for in the country.
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July 14, 2022
Omnichannel Ad Campaigns Produce Better Results than Single-Channel Executions for Local Advertisers
Omnichannel ad campaigns can drive conversions up to three times more efficiently than individual-channel campaigns according to new data from Frequence, a leader in advertising sales automation and workflow software.
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March 29, 2022
Frequence Continues Support for San Francisco Public Schools
Frequence, a leader in advertising sales automation and workflow software, announced today that the company would continue its pro bono advertising support for Spark* SF Public Schools to transform public education access in San Francisco. The program, which executes public-service ad campaigns using Frequence’s media planning and workflow technology, aims to increase enrollment at San Francisco public schools.
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January 26, 2022
Frequence Empowers TV Advertising Companies To Sell More Linear Inventory
Frequence announced today the launch of a unique and groundbreaking new suite of features that enable television advertising companies to sell and report their owned-and-operated linear TV inventory in one comprehensive dashboard with the same analytics and granular data as their digital campaigns.
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October 26, 2021
Frequence Achieves 80% Growth in Media Sales through Q3, 2021
Frequence, a leader in advertising sales automation and workflow software, achieved 80% growth in media sales the company reported today. The announcement comes as the company celebrates a series of milestones, including key new hires and increased headcount, a major new product feature and several prestigious industry awards.
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September 14, 2021
Frequence Earns First Great Place to Work Certification™
Frequence, a leader in advertising sales automation and workflow software, is proud to be Certified™ by Great Place to Work®. The prestigious award is based entirely on what current employees say about their experience working at Frequence.
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August 11, 2021
Frequence Announces AI-Powered SmartProposal
Frequence, a leader in advertising sales automation and workflow software, today announced the release of SmartProposal, a first-of-its-kind technology that uses real-time deal-close and campaign performance data to generate and optimize local-market media campaign proposals.
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August 4, 2021
Frequence Announces Appointment of Kate Tucker as New Head of People
Frequence, a leader in advertising sales automation and workflow software, today announced that Kate Tucker has been appointed as the company’s Head of People. In her new role at Frequence, Tucker will join the company’s senior leadership and further the company’s growth and development of high-performing teams.
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July 13, 2021
US Digital Agencies Stand to Benefit from Scale and Evolving Technology, According to New Report
Digital agencies have almost quadrupled in number in the last decade, and spending on digital media services other than advertising has increased faster than media spend in local markets. According to a new report from Borrell Associates Inc. Scaling Digital Agencies, which was sponsored by Frequence, digital agencies associated with legacy media companies stood to benefit from economies of scale as the market increases.
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May 3, 2021
Frequence Announces Appointment of Anna Enerio as Head of Marketing
Frequence, a leader in advertising sales automation and workflow software, today announced that Anna Enerio has been appointed as the company's Head of Marketing. In her new role at Frequence, Enerio will join the company’s senior leadership team and report to CEO, Tom Cheli. Enerio will oversee all marketing activities, including product marketing, demand generation, digital marketing, communications, and public relations.
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