AN INSIDE LOOK AT LOCAL

The 2024 
Local Advertising Sellers Index

Empower your team to succeed in the coming year.

According to our latest survey, local media sellers need support to keep up with the realities of a changing industry. Are you addressing your team’s pain points to help them succeed in 2025? 

We surveyed 500 digital ad sellers about strategy, challenges, client expectations, and the tools they need to meet evolving demands.
The LASI Report shares insights about:
  • Navigating increased performance expectations.
  • Solving complicated workflows to meet omnichannel demands.
  • Choosing technologies that can help streamline and upskill your team.
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About Frequence and Madhive

Built to support local advertising agencies and media sellers, Frequence and Madhive are
transforming local advertising.  

Frequence’s advanced software streamlines and enhances local ad sales, while Madhive’s innovative
CTV platform helps media companies deliver impactful streaming ads with precision. 

Together, we provide an all-in-one solution for planning, targeting, and measuring campaigns —
empowering media professionals to maximize their reach and ROI.
Schedule a Demo