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Addressable Advertising

Deliver Digital Ads with Pinpoint Precision

Consumers have made it clear: they want personalized ads. Recent surveys indicate that 42% of consumers are frustrated by impersonal content—and 72% will only engage with personalized messaging. Addressable advertising helps to answer those consumer concerns.

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What is Addressable Advertising?

Addressable advertising reaches a particular audience based on demographic, psychographic, or behavioral characteristics. Through the use of addressable targeting, you can deliver highly personalized messages to individual viewers or households, instead of targeting broad audience segments.

Frequence Helps You Deliver Addressable Advertising

Frequence’s addressable targeting and advertising is the best available, thanks to:

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Largest Pool of Audience Data

The largest available pool of audience data, leveraging multiple accredited sources

AI-Powered Technology

AI-powered technology that lets you find the most relevant audiences on the highest-quality apps and sites.

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Precision Geographic Targeting

Precision geographic targeting, using latitude and longitude coordinates down to the fourth decimal.

Custom, Real-time Audiences

The ability to create custom audiences in real-time, with thousands of data variables and targeting options.

Addressable Advertising FAQs

Want to know more about addressable advertising and addressable media? Here’s some frequently asked questions about addressable advertising.

What’s the difference between addressable advertising and programmatic advertising?

Programmatic advertising refers to the process of automated digital ad purchasing and placement. Addressable advertising refers to the use of personal identity information (PII) gathered across devices to deliver more personalized ad content to users. These ads could, for example, take into account a person’s purchasing or lifestyle habits. One way to think about the difference between programmatic and addressable advertising is that all addressable advertising is programmatic, but not all programmatic advertising is addressable.

What is addressable media, and is it different from addressable advertising?

There’s a subtle but important difference between addressable advertising and addressable media. The terms are sometimes interchanged, but generally speaking, addressable media refers to the digital platforms that support addressable advertising. Addressable advertising is the advertising itself.

What digital platforms support addressable advertising?

Platforms that collect first-party user data can support addressable advertising. These include social media platforms such as Instagram and Facebook, OTT services, and connected (“smart”) TVs. In addition, digital out-of-home displays can offer limited forms of addressable advertising - serving ads that might reflect the time of day, the weather conditions, holidays, or events taking place nearby.

About Frequence and Madhive

Built to support local advertising agencies and media sellers, Frequence and Madhive are
transforming local advertising.

Frequence’s advanced software streamlines and enhances local ad sales, while Madhive’s innovative
CTV platform helps media companies deliver impactful streaming ads with precision.

Together, we provide an all-in-one solution for planning, targeting, and measuring campaigns —
empowering media professionals to maximize their reach and ROI.

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