Impactful Display Advertising
Reach your target wherever they are
Display ads continue to be a vital part of your media mix. Breaking through all of the noise and finding your target audience has never been more important - or more challenging. Frequence’s all-in-one platform offers the programmatic display advertising functionality you need to stand out from the crowd.
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Display Ads: Why They Still Matter
Whether it’s a striking image, a catchy video, or even a funny GIF, there’s a reason that programmatic display ads will always be a key component of your marketing mix—when done right, they work.
Effective display advertising reaches the audiences you want, in the best locations, anywhere on the open web. Targeting—by geographic location, demographics, keywords, and interests—ensures that your display ads are reaching the right people.
Frequence Helps You Deliver
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Display Advertising FAQs
Display advertising offers a number of benefits to advertisers, including the ability to target specific audiences with precision, the potential for high levels of visibility and engagement, and the ability to track and measure the effectiveness of campaigns in real-time.
There are several types of display ads, including banner ads, pop-up ads, video ads, and native ads. Banner ads are typically rectangular in shape and are displayed at the top or bottom of a webpage. Pop-up ads are designed to appear in a separate window or tab when a user clicks on a link or button. Video ads are usually displayed within a video player on a website or app, while native ads are designed to blend in with the content on a webpage.
There are several metrics that we use to measure the effectiveness of our partners’ display advertising campaigns, including click-through rates (CTR), conversion rates, and cost per acquisition (CPA).
We optimize beyond the click, extending the understanding of campaign value and performance to include engagements, view throughs, and, ultimately, digital lift.
The Future of Display Ads
About Frequence and Madhive
transforming local advertising.
Frequence’s advanced software streamlines and enhances local ad sales, while Madhive’s innovative
CTV platform helps media companies deliver impactful streaming ads with precision.
Together, we provide an all-in-one solution for planning, targeting, and measuring campaigns —
empowering media professionals to maximize their reach and ROI.
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