Impactful Display Advertising

Reach your target wherever they are

Display ads continue to be a vital part of your media mix. Breaking through all of the noise and finding your target audience has never been more important - or more challenging. Frequence’s all-in-one platform offers the programmatic display advertising functionality you need to stand out from the crowd.

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Display Ads: Why They Still Matter

Whether it’s a striking image, a catchy video, or even a funny GIF, there’s a reason that programmatic display ads will always be a key component of your marketing mix—when done right, they work.

Effective display advertising reaches the audiences you want, in the best locations, anywhere on the open web. Targeting—by geographic location, demographics, keywords, and interests—ensures that your display ads are reaching the right people.


Frequence Helps You Deliver

With over ten years of experience developing display ad campaigns, an in-house, US-based creative team, and optimization powered by TradeAI, Frequence is your best partner for your display advertising needs. We offer:


Frequence’s transparency of reporting and visibility to campaign performance is the best in the industry - with complete campaign performance, accessible 24/7
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Freqeunce’s media planning tools deliver insights to reach & frequency data, helping to effectively prescribe budgets based on audience size - and resulting in a healthy reach & frequency per user for each campaign.

Technology & Automation

Frequence’s advertising automation technology allows for more efficient campaign management and quicker turnaround times.
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Meaningful Results

The Frequence dashboard narrates the campaign performance with data visualization that resonates with advertisers and gives them tangible outcomes to easily analyze.

Display Advertising FAQs

What are the benefits of display advertising?

Display advertising offers a number of benefits to advertisers, including the ability to target specific audiences with precision, the potential for high levels of visibility and engagement, and the ability to track and measure the effectiveness of campaigns in real-time.

What are the different types of display ads?

There are several types of display ads, including banner ads, pop-up ads, video ads, and native ads. Banner ads are typically rectangular in shape and are displayed at the top or bottom of a webpage. Pop-up ads are designed to appear in a separate window or tab when a user clicks on a link or button. Video ads are usually displayed within a video player on a website or app, while native ads are designed to blend in with the content on a webpage.

How does Frequence measure the effectiveness of my display advertising campaigns?

There are several metrics that we use to measure the effectiveness of our partners’ display advertising campaigns, including click-through rates (CTR), conversion rates, and cost per acquisition (CPA).

How does Frequence optimize campaigns?

We optimize beyond the click, extending the understanding of campaign value and performance to include engagements, view throughs, and, ultimately, digital lift.

The Future of Display Ads

U.S display ad spend is projected to reach $164 billion
Display ad is projected to increase by 15.5% over last year
U.S. native ad spending will account for 59.7%
The typical person is served 1700 banner ads per month

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Ready to learn more about how Frequence can set your team up for success? Fill out the form and we’ll get in touch to schedule a demo.
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