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Targeted Email Marketing

The number of daily email users is on pace to reach 4.6 billion people by 2025. Over 300 million emails are sent and received every day. In today's fast-paced omnichannel era, targeted email marketing remains a powerful tool for businesses to engage with their audience.

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The Benefits of Targeted Email Marketing

Email marketing stands as a tried-and-true method that continues to deliver impressive results. Through impactful messaging and visuals, businesses can establish direct communication channels with their audience, fostering brand loyalty, increasing conversions, and ultimately driving growth. But to truly succeed with your email marketing campaigns, you need to target the right audiences.

How Does Frequence's Targeted Email Marketing Work? 

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Segment Your Audiences

Frequence’s targeted email marketing offering allows you to divide your general audience into specific subgroups, and send a specific, separate message to each group according to preferences, habits, geographic location and other crucial differentiators.
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Personalize Your Messaging

Frequence enables you to serve compelling, personalized email campaigns with customized messaging and eye-catching design to consumers inclined to buy. Using Frequence, you’ll be able to deliver relevant messages that resonate to a hyper-targeted audience based on custom audience attributes.
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Benefit from Frequence's Expertise

  • Real Results: Drive website traffic and brand awareness
  • Delivery Assurance: double opt-in, verified consent
  • Largest Audience Database: 140M+ records
  • World-Class Creative: custom-developed emails for you
  • In-Depth Reporting
  • Personalized Communication
  • Automation and Scalability
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Email Marketing FAQs

Need additional information? Here are some frequently asked questions about email marketing:

What's the difference between standard bulk email campaigns and targeted email campaigns?
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In a nutshell, bulk email campaigns are just what they sound like—large batches of emails sent out to a list of email addresses. Such campaigns are generic in nature—using only the recipients’ email addresses, the messaging doesn’t take into account the recipients’ demographic information. Targeted email campaigns offer the opportunity to personalize messages sent to the recipient, making them much more effective.

Is targeted email marketing effective?
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Yes—from personal to business use, email remains the dominant form of electronic communication, and clearly shows no signs of going away. This, coupled with an increased consumer demand for personalized messaging, has resulted in over half of all media planners incorporating email marketing into their strategies—ultimately resulting in a projected $11 billion in revenue by the end of 2023. Adding Frequence’s targeting capabilities helps to ensure that your message is reaching the right audience, every time.

What types of email targeting does Frequence offer?
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Frequence lets you construct user profiles based on location (city, county, state, zip code, DMA), demographics (age, gender, education, income, occupation, etc), and areas of interest (cooking, travel, sports, etc).

What metrics are used to measure email marketing effectiveness?
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Frequence’s analytics dashboard provides 24/7 insight into email campaign performance. Frequence tracks the following metrics:

  • Open rates
  • Click-thru rates (CTR)
  • Specific URL clicks
  • Placements
  • Device performance (desktop, mobile and tablet)
What’s the key to successful email marketing?
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A lot goes into a successful email marketing campaign. The best email campaigns incorporate many different elements. From effective targeting and readjusting campaigns based on performance analysis, email marketing to strong, impactful copy and  compelling graphics, email marketing is a sophisticated process that requires both creative and analytical expertise. Frequence provides all of these elements to our media partners, enabling them to consistently deliver high-performing campaigns.

Ready to Get Started?

Reach untapped prospects with Frequence’s targeted email marketing offering. Connect your business to thousands of consumers who are interested in your products or services.
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