Targeted Email Marketing

In a nutshell, bulk email campaigns are just what they sound like—large batches of emails sent out to a list of email addresses. Such campaigns are generic in nature—using only the recipients’ email addresses, the messaging doesn’t take into account the recipients’ demographic information. Targeted email campaigns offer the opportunity to personalize messages sent to the recipient, making them much more effective.

Yes—from personal to business use, email remains the dominant form of electronic communication, and clearly shows no signs of going away. This, coupled with an increased consumer demand for personalized messaging, has resulted in over half of all media planners incorporating email marketing into their strategies—ultimately resulting in a projected $11 billion in revenue by the end of 2023. Adding Frequence’s targeting capabilities helps to ensure that your message is reaching the right audience, every time.

Frequence lets you construct user profiles based on location (city, county, state, zip code, DMA), demographics (age, gender, education, income, occupation, etc), and areas of interest (cooking, travel, sports, etc).

Frequence’s analytics dashboard provides 24/7 insight into email campaign performance. Frequence tracks the following metrics:

• Open rates
• Click-thru rates (CTR)
• Specific URL clicks
• Placements
• Device performance (desktop, mobile and tablet)

A lot goes into a successful email marketing campaign. The best email campaigns incorporate many different elements. From effective targeting and readjusting campaigns based on performance analysis, email marketing to strong, impactful copy and  compelling graphics, email marketing is a sophisticated process that requires both creative and analytical expertise. Frequence provides all of these elements to our media partners, enabling them to consistently deliver high-performing campaigns.