Reach your target wherever they are
These days, no one goes anywhere without their smartphone, their tablet, or even their laptop. Geofencing lets you deliver your ads to local customers to their mobile devices, letting you deliver the right message, in the right place.Chat With Our Experts
Create Virtual Borders, Anywhere You Want
Geofencing allows you to target your audience’s whereabouts with pinpoint accuracy. You can leverage their device’s ID to serve them ads relevant to their physical location. It's essential for local advertisers looking to build a local customer base, or to connect with those who might just be visiting the area.
A “geofence” is essentially a virtual perimeter in a physical environment. The geofence can be a simple radius, but for more precise ad delivery, custom polygons can be created.
There are no geographical restrictions on geofencing. However, there may be restrictions on the types of advertising permitted in specific areas.
Very! The accuracy of geofencing technology does depend on several factors, including the quality of the GPS or RFID technology used, the size and shape of the geofence, and the location of the mobile device. In general, GPS-based geofencing is more accurate than RFID-based geofencing. However, both methods can achieve an accuracy as precise as 10 meters.
The most commonly tracked metrics are impressions, clicks and click-through rates. Frequence can also track offline visits, or the number of users who entered a custom location after visiting the geofenced area. In addition, performance metrics can be provided for different types of devices—phones, tablets, and computers.