Products

Geofencing

Reach your target wherever they are

These days, no one goes anywhere without their smartphone, their tablet, or even their laptop. Geofencing lets you deliver your ads to local customers to their mobile devices, letting you deliver the right message, in the right place.

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Two dimensional map of a city with a red circular "pin" identifying a location.

Create Virtual Borders, Anywhere You Want

Geofencing allows you to target your audience’s whereabouts with pinpoint accuracy. You can leverage their device’s ID to serve them ads relevant to their physical location. It's essential for local advertisers looking to build a local customer base, or to connect with those who might just be visiting the area.

71%

of consumers prefer a personalized ad experience.

92%

of smartphones are compatible with geofencing.

click-through rates by pairing mobile ads with geofencing.

53%

of shoppers visited a location after receiving a location-based message.

Geofencing FAQs

How exactly does geofencing work?

A “geofence” is essentially a virtual perimeter in a physical environment. The geofence can be a simple radius, but for more precise ad delivery, custom polygons can be created.

Can any location be geofenced?

There are no geographical restrictions on geofencing. However, there may be restrictions on the types of advertising permitted in specific areas.

How accurate is geofencing?

Very! The accuracy of geofencing technology does depend on several factors, including the quality of the GPS or RFID technology used, the size and shape of the geofence, and the location of the mobile device. In general, GPS-based geofencing is more accurate than RFID-based geofencing. However, both methods can achieve an accuracy as precise as 10 meters.

What type of geofencing campaign metrics can Frequence track?

The most commonly tracked metrics are impressions, clicks and click-through rates. Frequence can also track offline visits, or the number of users who entered a custom location after visiting the geofenced area. In addition, performance metrics can be provided for different types of devices—phones, tablets, and computers.

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