Target a Streaming Audience Watching Premium Content—On Any Device
By 2024, the number of “cord-cutters” - consumers who have dropped their cable or satellite TV services in favor of other video streaming options - is expected to reach 138.1 million. And the vast majority of those - 94%, according to one survey - don’t plan on going back. In an increasingly cordless world, OTT content represents a tremendous opportunity. Learn more about OTT advertising, and how Frequence can help you incorporate it into your omnichannel efforts.Schedule a Demo
What Exactly is OTT?
OTT stands for “over-the-top.” In other words, OTT content goes “over the top” of traditional cable and broadcast media providers, delivering content to viewers via the internet. OTT content can be viewed on a variety of devices - computers, smartphones, tablets, and via connected TV apps. It can also be delivered to smart TVs via peripheral devices, such as Apple TV, Amazon Fire, and even gaming consoles.
Frequence Can Maximize Your OTT Advertising
Transparent reports with clear, easy-to-understand results.
PREMIUM CONTENT & NETWORKS
Ads are served on high-quality networks.
EMPHASIZED DEVICE MIX
A device mix that prioritizes TV impression placement.
Want to know more about OTT? Here’s some frequently asked questions about OTT advertising.
OTT is a great option for advertisers looking for top-tier placement for branding & awareness campaigns - for a great price. With OTT ads being served primarily in long-form episodic inventory and on television screens, this means viewers are watching their favorite show or movie and are engaged with the content in a non-distracted environment. OTT is great for advertisers who are looking to increase their reach to a broad audience in a custom geography.
Over the Top is the umbrella term for streaming content over any device. Connected TV is streaming content over television screens, only.
- Pre-Roll ads are served in short form video content on websites and apps, while OTT/CTV ads are primarily served in long form video content
- Pre-Roll includes audience targeting with demographics & interests, while OTT/CTV ads can be served to a custom geography
- Pre-Roll can only be served on desktop, mobile & tablet devices while OTT/CTV can be served on television screens to a streaming audience