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Owned & Operated

Combine your core business with omnichannel.

O&O is a media company's ultimate differentiator—your brand, backed by your experience and expertise, reaching your target local audience. By making your O&O a part of an omnichannel strategy, you'll be able to broaden that reach across platforms and locations, day or night.

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Take your O&O to the next level.

Omnichannel marketing delivers a consistent, personalized message across multiple digital channels. An omnichannel approach can lead to substantially higher conversion rates—in some cases as much as 3X higher than running a single media product.

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Unlocking the Potential of O&O in Your Omnichannel Strategy

Today's competitive advertising landscape favors omnichannel marketing, which targets a specific shopper rather than a channel. Learn how owned and operated assets can help create a more integrated and smooth customer experience, improving customer loyalty, sales and profitability.

Read the white paper to explore why: 
  • Using the right media mix can reduce costs by 50%.
  • Combining O&O with third-party products results in more successful advertising package and sells more products.
  • Omnichannel solutions should include O&O for best results.
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