Products
Owned & Operated
Combine your core business with omnichannel.
O&O is a media company's ultimate differentiator—your brand, backed by your experience and expertise, reaching your target local audience. By making your O&O a part of an omnichannel strategy, you'll be able to broaden that reach across platforms and locations, day or night.
Chat With Our Experts
Take your O&O to the next level.
Omnichannel marketing delivers a consistent, personalized message across multiple digital channels. An omnichannel approach can lead to substantially higher conversion rates—in some cases as much as 3X higher than running a single media product.
Unlocking the Potential of O&O in Your Omnichannel Strategy
Today's competitive advertising landscape favors omnichannel marketing, which targets a specific shopper rather than a channel. Learn how owned and operated assets can help create a more integrated and smooth customer experience, improving customer loyalty, sales and profitability.
Read the white paper to explore why:
Read the white paper to explore why:
- Using the right media mix can reduce costs by 50%.
- Combining O&O with third-party products results in more successful advertising package and sells more products.
- Omnichannel solutions should include O&O for best results.
About Frequence and Madhive
Built to support local advertising agencies and media sellers, Frequence and Madhive are
transforming local advertising.
Frequence’s advanced software streamlines and enhances local ad sales, while Madhive’s innovative
CTV platform helps media companies deliver impactful streaming ads with precision.
Together, we provide an all-in-one solution for planning, targeting, and measuring campaigns —
empowering media professionals to maximize their reach and ROI.
Schedule a Demotransforming local advertising.
Frequence’s advanced software streamlines and enhances local ad sales, while Madhive’s innovative
CTV platform helps media companies deliver impactful streaming ads with precision.
Together, we provide an all-in-one solution for planning, targeting, and measuring campaigns —
empowering media professionals to maximize their reach and ROI.
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