The power of video combined with strategic audience targeting.
What is pre-roll video? Simply put, it refers to brief video advertisements that play immediately before a featured video. Pre-roll video ads have become ubiquitous; you’ll find them wherever you find video: on websites, video platforms like YouTube, and even during live streams.Request Your Demo
Why the Pre-Roll Video Ad is a Powerful Part of Your Media Mix
The value of pre-roll video ads lies in the fact that they’re being played to an engaged audience. Part of their effectiveness lies in the fact that viewers may need to sit through them to get to the content that they’re there to watch. And when done well, video ads don’t have to be a chore to sit through.
Video pre-roll can tell a story and tap into human emotion through music, voiceover, and video effects that resonate and connect with the audience at a deeper level. Sharing a compelling message through video can be very effective, especially when it’s served to the most relevant audience.
Let Frequence Power Your Pre-Roll
There are three main differences between pre-roll advertising videos and over-the-top or connected TV ads: