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Programmatic Native Advertising

Provide a Seamless Advertising Experience

Statistics show that 70% of consumers would rather learn about products through content rather than advertising. Moreover, 68% of consumers trust native ads seen in an editorial context, compared to only 55% for social media ads. Programmatic native ads are a great way to attract and keep your target audience’s attention.

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Hands holding a tablet viewing a website with programmatic native advertising.

What is Programmatic Native Advertising?

Native advertising is advertising that’s designed to blend in seamlessly with the content around it, both in terms of look and function. Programmatic native advertising takes that approach a step further, offering those seamless ads to targeted audiences.

Because they provide a much less disruptive experience than pop-up or even banner ads, programmatic native ads have proven to be tremendously effective—native advertising spending in the U.S. saw a 37% increase in 2021, and the total native ad spend in 2023 is expected to reach just over $98.5 billion.

Frequence Delivers The Best Programmatic Native Ads

Programmatic native ads are an essential part of an omnichannel campaign. Here’s how Frequence ensures that your native ads are performing at their peak:

AI-Powered Technology

AI-powered technology that serves your ads to the most relevant audiences on the highest-quality apps and sites

Pinpoint Location Targeting

Geofencing capabilities that provide pinpoint location targeting.

Industry-Leading Creative

Creative that meshes seamlessly with surrounding content.

Clear, Transparent Reporting

Unparalleled reporting, with complete campaign performance accessible to advertisers 24/7.

Programmatic Native Advertising FAQs

Need some additional info about programmatic native ads? Here are some frequently asked questions about programmatic native:

What’s the difference between display ads and native ads?

Display ads are, by design, intended to stand out and grab the viewer’s attention. This might be accomplished by location (i.e., a banner ad at the top of a page) or by composition (colors and branding that sharply contrast with the rest of that page’s content). Native ads are designed to blend in seamlessly with the page’s content; this is accomplished through placement (within the body of the page’s content) and editorial choices (colors and visuals that match the page’s look and feel, and language that might have more of a “soft sell” approach”).

How do native ads perform when compared to display ads?

Generally speaking, native ads tend to perform better than display ads. Data has shown that native ads have had a higher click-through rate than display ads—one study indicated that native ads had a CTR of 0.8%, whereas display ads had a CTR of 0.09%. Display ads, on the other hand, may have a lower cost-per-click than native ads. Ultimately, the highest performing digital advertising campaigns will incorporate both.

What are the different types of programmatic native ads?

Programmatic native advertising can take a few different forms. First, there’s in-feed ads. These will appear within the news feed of an app or website. Paid search ads show up at the top of search results; they’ll look similar to the entries, with the notable exception of having the Ad label attached. Promoted listings appear on e-commerce sites. Paid recommendation widgets will appear on news or media sites, typically in the footer.

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