Search Engine Marketing (SEM)
Every brand’s goal is to end up on the first page of Google search results. But that doesn’t just happen by itself—or even with content that’s been optimized for search results. Search engine marketing is the strategy that incorporates paid Google ads into a brand’s organic search placement efforts.Request a Demo
The Benefits of Search Engine Marketing
Search engine marketing, or SEM, leverages paid Google advertising to put your brand’s name and offering at the top of search results. Consumers like it because Google ads are non-intrusive and are targeted to their queries.
Advertisers value SEM because a Google ad puts their brand at the top of the search results, thus helping to deliver the customers they want and need in a cost-effective manner. These ads are pay-per-click, meaning that advertisers only pay for the ad when someone clicks on it.
Frequence Offers the Best Search Engine Marketing Solutions
Expertly Written Ads
Precise, keyword-based ad copy structured with Google’s best practices.
Strategies that maximize your local advertising budgets.
Campaigns optimized for geography, devices, and relevant traffic.