Social Media Ads

From relying upon social channels to get the latest news to using social media as a way of keeping in touch with friends and family, social media has woven its way into the fabric of our lives. And it’s no longer a novelty—90% of the total U.S. population are active social media users; of those, 72% are on Facebook. For advertisers, having a presence on social media isn’t an option.

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Social advertising has many benefits. You can grow brand awareness through impactful visuals, and generate strong leads through targeted campaigns. Social media ads are great for promotions, events, and sales initiatives.

Social Advertising FAQs

How does social media advertising work?
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Social advertising allows businesses to target specific audiences based on a range of factors, such as demographics, interests, behaviors, and location. Once the ad is launched, the social media platform will deliver the ad to the target audience. Advertisers can monitor the performance of their ads and make adjustments to improve performance, such as tweaking the targeting or creative. The Frequence platform manages the entire process.

How effective is social media advertising?
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Very. Forty-nine percent of internet users are likely to purchase from brands they see on their social media channels. Facebook ads reached close to 63% of all Americans over the age of 13. Instagram’s ad penetration in the U.S. stands at just under 52%. Social advertising uses first-party data to target audiences who fit the desired demographics and declared interests—the right ads reach the right audiences.

What types of social media ads does Frequence offer?
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Frequence offers single image, video, or carousel formats (combining multiple images or videos into a single ad) on Facebook, Instagram, and Messenger.

What metrics are used to measure streaming audio advertising effectiveness?
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Frequence’s analytics dashboard provides 24/7 insight into social media ad campaign performance. Frequence tracks the following metrics:

  • Ad impressions
  • Clicks
  • Demographic analysis
  • City/region-level geography
  • Placements
  • Device performance (desktop, mobile and tablet)

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Ready to learn more about how Frequence can set your team up for success? Fill out the form and we’ll get in touch to schedule a demo.
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