Social Media Ads

Social advertising allows businesses to target specific audiences based on a range of factors, such as demographics, interests, behaviors, and location. Once the ad is launched, the social media platform will deliver the ad to the target audience. Advertisers can monitor the performance of their ads and make adjustments to improve performance, such as tweaking the targeting or creative. The Frequence platform manages the entire process.

Very. Forty-nine percent of internet users are likely to purchase from brands they see on their social media channels. Facebook ads reached close to 63% of all Americans over the age of 13. Instagram’s ad penetration in the U.S. stands at just under 52%. Social advertising uses first-party data to target audiences who fit the desired demographics and declared interests—the right ads reach the right audiences.

Frequence offers single image, video, or carousel formats (combining multiple images or videos into a single ad) on Facebook, Instagram, and Messenger.

Frequence’s analytics dashboard provides 24/7 insight into social media ad campaign performance. Frequence tracks the following metrics:

• Ad impressions
• Clicks
• Demographic analysis
• City/region-level geography
• Placements
• Device performance (desktop, mobile and tablet)