Streaming Audio Advertising
Along with “cutting the cord,” consumers are ditching their radio antennas as well. In 2022, Americans streamed 1.1 trillion songs and downloaded an average of 226 million podcasts each week; the streaming audio platform Spotify has 489 million monthly active users.
The demand for streaming audio, particularly music and podcasts, is high and shows no signs of slowing down. And with new features like audiobooks and text-to-speech attracting new consumers, streaming audio advertising presents incredible opportunities for media companies.
Expand Your Reach with Streaming Audio Ads
Streaming audio advertising is a great option for advertisers looking for top-tier placement for branding and awareness campaigns—for a great price. Streaming audio ads are perfect for advertisers who are looking to increase their reach to a broad audience in a custom geography. For advertisers who already include traditional radio ads in their media mix, streaming audio ads can help those brands reach a wider audience.