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YouTube Advertising

YouTube has grown into the world’s 2nd most visited website—and is now the internet’s 2nd most popular search engine. From education to entertainment, YouTube videos offer incredible variety, and with its YouTube Live streaming TV subscription service, the platform shows no sign of slowing down.

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A person holding a tablet watching a cooking tutorial on YouTube.

Benefits of YouTube Advertising

Why advertise on YouTube? There are many benefits of YouTube advertising. Here are a few:

YouTube appeals to a wide variety of audiences.

From movie buffs looking to watch the latest trailer to homeowners looking for repair tips, there’s something on YouTube for everyone.

YouTube audiences are highly engaged.

YouTube visitors don’t just casually “check in.” They are on the site to be entertained or educated, and an average YouTube session lasts about 29 minutes.

YouTube offers multiple targeting options.

YouTube ads can harness Google’s interest, behavior and demographic data targeting to find the right audience.

Let Frequence Put You on YouTube

Frequence can put your brand’s message in front of the ideal audience, in the right location, on the world’s most popular video content site. With YouTube advertising, you can:

Dramatically extend your reach.
Connect with audiences who are ready to engage.
Automate and elevate your YouTube campaigns.

122M

daily active users are on YouTube.

YouTube has the second largest website by traffic in the U.S.

51%

of viewers rely on YouTube to learn something new.

70%

of viewers purchased from a brand after seeing that brand on YouTube.

YouTube Advertising FAQs

How effective is YouTube advertising?

YouTube advertising has been shown to be incredibly effective. Paid YouTube mobile advertising, for example, is 84% more likely to receive viewers’ attention than TV advertising. In a recent survey, 59% of respondents stated that YouTube ads were more relevant to them than ads on other TV platforms. YouTube generated close to $8 billion in revenue in Q4 2022 alone.

What devices are YouTube ads served on?

Frequence YouTube ad campaigns run on every device that YouTube runs on—mobile phones, tablets, laptops, and connected TV.

How do YouTube ads work?

Ads are Google’s proprietary and cost-effective TrueView in-stream cost-per-view ad format. TrueView ads are skippable after 5 seconds; advertisers pay only for ads that are viewed in their entirety (or for 30 seconds) or are interacted with. Frequence can run 15-second, non-skippable ads by request. Ads longer than 15 seconds must be run as non-skippable.

How does Frequence target YouTube ads?

Frequence offers the following targeting capabilities:

Geography: Ads are served to a custom geography with zip code level targeting.
Interests: Ads are served to users who are predefined to have certain interests. This is based on browsing history, the content they are viewing, and other recent behaviors.
Demographics: Ads are served to specific demographics based on gender, age, income level, educational status, and parenting status.

What YouTube performance metrics does Frequence track?

Frequence’s analytics dashboard provides 24/7 insight into YouTube campaign performance. The Frequence platform tracks the following:

Ad impressions
Clicks/Click-Thru-Rate (CTR)
YouTube Views (a View occurs when someone watches a complete ad that’s 11-30 seconds long, or when someone interacts with the ad)
Completion rate (when someone watches 100% of the ad)
Devices the ads are viewed on
City/region-level geography

Get Started

Ready to learn more about how Frequence can set your team up for success? Fill out the form and we’ll get in touch to schedule a demo.

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