Frequence News

Local Advertisers And The Need For Cross-Channel Activation And Measurement

The digital ad industry has made huge strides in cross-channel activation and measurement during the past 10 years. Technology has significantly improved digital performance during that time, but the investments (and the gains) have been mostly enjoyed by the largest brands and advertisers.

Frequence Achieves 80% Growth in Media Sales through Q3, 2021

Major Product Development, New Customers, Headcount and Industry Awards Among a String of Recent Milestones for Advertising Sales and Workflow Automation Provider.

Audience Targeting in Local Media Markets: More Than a Sum of Its Parts

True, seamless omnichannel advertising has long been a tantalizing goal of the industry. Various technology upstarts have long promised the ability to reach the right person through multiple channels over time, with varying degrees of actual success.

Frequence Earns First Great Place to Work Certification™

MOUNTAIN VIEW, Calif., Sept. 15, 2021 (GLOBE NEWSWIRE) --Frequence,a leader in advertising sales automation and workflow software, is proud to be Certified™ by Great Place to Work®. The prestigious award is based entirely on what current employees say about their experience working at Frequence. This year, 88% of employees said it's a great place to work - 49% higher than the average U.S company. The employees also rated the company’s leadership highly, with 98% of employees agreeing that management is competent at running the business and 99% saying people are treated fairly regardless of their race.

Technology vs. Relationships in Local Media Sales

The media business has long been based on relationships. That’s especially true in the case of local, legacy media companies and the longstanding relationships they maintain with their advertisers and communities.

Local media agencies poised to be key part of accelerating digital ad market

Agencies born out of local media companies have grown nearly eightfold in the past decade and can tap into the $748 billion spent by businesses on digital marketing services.

Frequence Announces AI-Powered SmartProposal

MOUNTAIN VIEW, Calif., Aug. 12, 2021 (GLOBE NEWSWIRE) --Frequence,a leader in advertising sales automation and workflow software, today announced the release ofSmartProposal, a first-of-its-kind technology that uses real-time deal-close and campaign performance data to generate and optimize local-market media campaign proposals.

Frequence Announces Appointment of Kate Tucker as New Head of People

MOUNTAIN VIEW, Calif., Aug. 05, 2021 (GLOBE NEWSWIRE) --Frequence,a leader in advertising sales automation and workflow software, today announced that Kate Tucker has been appointed as the company’s Head of People. In her new role at Frequence, Tucker will join the company’s senior leadership and further the company’s growth and development of high-performing teams.

The Boutique Struggle

Borrell’s Local Marketing Trends takes a look at how media companies can bust the boutique stage. Almost half of the 5,500 digital agencies in the U.S. are run by media companies, but they’re struggling to grow beyond being boutique shops.

Episode 51: Are Digital Agencies Doomed to be Boutiques, or Can They Be Scaled for Growth?

Almost half of the 5,500 digital agencies in the U.S. are run by media companies, but they're struggling to grow beyond being boutique shops. In this episode, Gordon & Corey preview a new report examining how some agencies have been able to scale operations and embark on a path to become the dominant local agency. The podcast features an interview with Tom Cheli, CEO of Frequence, which contributed 27 months of sales data that led to the analysis.

MarTech Interview With Tom Cheli, CEO At Frequence

Welcome to this martech chat Tom, tell us more about Frequence? How has the platform evolved over the years?  

Thanks for having me!  Frequence, the first end-to-end solution for media companies to automate and grow their local advertising sales; we do it by helping them sell more with great proposals, along with campaign execution and reporting.

Adding Online Ads to OOH Marketing Pays Off for Borges Media

With the ever-changing world of advertising, we, here at IBOUSA, want to help our independent operators grow their book of business. One of the ways we have done this is by partnering with Frequence, a California Ad Tech Company. Frequence has allowed many of our operators to seamlessly add an online product suite to their portfolio. This provides the ability to capture more of their advertiser’s campaign dollars all while driving greater results. Truly a win/win.

Frequence names Anna Enerio head of marketing

Advertising sales automation and workflow software company Frequence has hired a head of marketing.

The company has named Anna Enerio to the role, making her a part of its senior leadership team. She will be responsible for overseeing all marketing activities, including product and digital marketing, demand generation and PR and communications.

Frequence Announces Appointment of Anna Enerio as Head of Marketing

Frequence, a leader in advertising sales automation and workflow software, today announced that Anna Enerio has been appointed as the company's Head of Marketing. In her new role at Frequence, Enerio will join the company’s senior leadership team and report to CEO, Tom Cheli. Enerio will oversee all marketing activities, including product marketing, demand generation, digital marketing, communications, and public relations.