Advertising Technology
Advertising Workflow Process

4 Benefits of an All-in-One Marketing Platform

Launching a successful digital ads campaign takes work. With only so many hours in the day, and countless tools available at your fingertips, it can be daunting to search for the most optimal solution to track your success and reach your goals.

Luckily, there’s a solution to help you take your strategies from concept to completion: an all-in-one platform.

An all-in-one marketing platform reduces inefficiency and addresses all of the functions needed to plan, launch, and reach digital sales goals. Rather than navigate back and forth within a complicated tech stack, you’re empowered to take care of all operations in one central location.

Here are the top four benefits of an all-in-one marketing platform:

1. Streamline and speed up the sales process

How much company time is lost building custom proposals? Effective all-in-one platforms give you back more time and money by providing a streamlined system of pre-sale and post-sale features.

Oversimplified proposal software can often require a lot of time and patience that you simply don’t have. Worse, no proposal software at all leaves you back to square one with each new client you onboard. The time this takes adds up fast, taking away resources that could be spent on attracting new clients and growing your business.

An end-to-end workflow solution like Frequence allows you to create strong, intuitive proposals with AI-driven recommendations and centralized pricing and messaging.

2. Take reporting to new heights

You can only improve what you can measure. With your hand in many pots, a streamlined overview of operations is imperative. From conception to completion, easy and engaging reporting allows you to keep your finger on the pulse of campaigns and make data-informed improvements.

With all of your processes managed in one platform, you and your team have a true, transparent view of campaign performances. Oversight of every touchpoint allows you to eliminate discrepancies that are a result of navigating back and forth between different programs.

Beyond a complete high-level overview, the right all-in-one platform provides advanced reporting with in-depth insights across all metrics. Analyzing reporting from every angle allows you and your team to evaluate the effectiveness of campaigns. This reduces churn, improves customer retention, and fuels stronger relationships and ROI.

3. Customize your platform and focus on what matters

Frequence is the only platform that offers custom proposal creation, digital fulfillment, ad creative, and reporting all in one centralized location. The best part is that you’re able to choose which products and tactics to focus on that matter the most to you.

A few of Frequence’s features include:

  • Personalized sales proposals
  • Free world-class creative and a marketing slide library
  • Automatic fulfillment
  • Campaign management
  • Customized dashboards

The Frequence Client Success Team also provides ongoing support and an abundance of resources to help you reach your goals. From pitch seminars to analytics reviews, the Frequence team is there to help you every step of the way.

4. Remove Guesswork with Data-Driven Marketing Recommendations

An all-in-one platform like Frequence offers both a high-level and granular view of your business and marketing campaigns. With this overview, it’s easy to see your path of least resistance to boost ROI.

These are just a few of the ways Frequence allows you to stop guessing and start succeeding:

  • Be empowered to develop the strongest proposal possible for your client with an easy-to-use builder.
  • Choose target audiences on a micro level; from zip code to budget, our geofencing and audience interests tools allow you to reach exactly who you want to.
  • Take the guesswork out of your budget with data-driven reach and frequency calculators.
  • Translate data into informed strategies with AI-driven recommendations.

Frequence is the all-in-one platform you need to streamline your operations and hit your business goals. Our seamless workflow software is designed to simplify your daily work life, solve complex technical issues, and optimize your marketing strategies.

Are you ready to see what we can build together? Schedule a free demo today.

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