How often do you find yourself reaching for your phone after watching an interesting television ad? You head to the advertiser’s website to learn more about the product or service and hopefully find the answers you seek.
The rapid transition from TV to digital is a prime make-or-break opportunity to convert curious viewers into paying customers through digital advertising. The key to landing the sale? Omnichannel marketing.
What is Omnichannel Marketing?
Omnichannel marketing is a sales approach that streamlines the buying journey for your customers while creating a consistent brand and customer experience. From brick-and-mortar stores to routine email blasts and social media posts, today’s consumers expect a connected and fluid purchase journey. Omnichannel marketing removes friction, offers clarity, and increases marketing ROI.
The numbers speak for themselves: when businesses leverage both television and digital advertising, ROI increases up to 60%. That’s more than half of the money you’ve spent back in your business’ pocket.
Why Omnichannel Marketing Matters
Businesses need omnichannel marketing now more than ever. Customers see between 4,000 and 6,000 ads per day. Omnichannel marketing cuts through the noise and empowers customers to make informed purchases. An omnichannel marketing strategy provides a 360-view of your customer’s entire buying journey.
Here are three eye-opening studies that illustrate just how powerful omnichannel marketing is:
- Omnichannel customers had 23% more visits to retail stores than those who didn’t engage in the omnichannel experience (Harvard Business Review)
- Companies with omnichannel customer engagement strategies retain on average 89% of their customers compared to a customer retention rate of 33% for companies without an effective omnichannel strategy (Invesp)
- 64% of people find customer experience more important than price when it comes to making a purchase (Gartner Research)
Omnichannel marketing meets the demands of today’s market while preparing for the future. The shopping and advertising experience evolves constantly. To exceed expectations and thrive, retailers of all sizes need to adopt an effective omnichannel marketing strategy.
Benefits of Omnichannel Marketing
Local omnichannel focus
It’s difficult for all advertisers to know which message resonates best with customers – it’s extremely challenging (and cost-prohibitive) for local advertisers to achieve this. It’s important that businesses work with an agency or media company that leverages data and technology to recommend the best messaging for your specific community of customers.
What works for one business in their market may not work for yours. Media creation is only speeding up, and you need real-time data to create an omnichannel marketing strategy that reaches your unique customers where they spend their time.
Achieve Higher ROI
A clear, actionable pool of relevant customer data is what your business needs to achieve higher ROI. The right data reduces waste, saves time, and bolsters future advertising strategies.
This reduces expense waste and saves you time. When you pair the right data with increased brand loyalty and highly targeted campaigns, your business achieves higher customer retention and a positive return on investment.
The Answer to Omnichannel Marketing: An All-in-One Platform
The key to any successful omnichannel marketing strategy is centralized reporting, a high-level view of your entire strategy, and granular targeting tools. It requires an advanced tech stack and consistent assessments and improvements, but you don’t have to launch an omnichannel campaign on your own.
Frequence’s all-in-one marketing software solves every problem traditional advertising software just can’t figure out. Our end-to-end workflow software equips you to plan, launch, and optimize your omnichannel marketing goals. Here are four ways we help businesses, big and small, grow their revenue:
- Intuitive, predictive AI-driven recommendations proven to increase conversions
- Forecasting and planning tools to eliminate guesswork regarding your target audience
- Centralized control of pricing and messaging to deliver a consistent brand experience
- In-depth campaign management dashboards for tracking and optimizing KPIs
An omnichannel marketing strategy is the right choice for your business, just like Frequence is the right all-in-one platform to manage it. Schedule a free demo with Frequence today.