Advertising Technology

Frequence Partners with Lineup to Integrate Media Sales, Operations and Billing

We’re excited to announce that Frequence has entered into a partnership with media solutions provider Lineup Systems to help streamline sales, automation, and billing processes across the two platforms - providing increased efficiency for media businesses.

The partnership will integrate Lineup’s Adpoint software – an all-in-one ad revenue management solution - with Frequence’s technology, which automates media planning, proposals, and execution across online and offline channels.

About Lineup

Lineup Systems is the world’s leading provider of media sales technology, representing over 6,800 media brands globally, including Gannett, New York Times and News Corp. Adpoint is Lineup's end-to-end multi-channel media advertising sales solution that helps media companies streamline operations, make better use of data, increase efficiency and boost revenue.

The Benefits of a Frequence / Lineup Partnership

The integration between Lineup and Frequence results in fewer errors transferring data between platforms. Instead of manually exporting data from one system and then uploading or rekeying that same data into the other, this integration will allow salespeople to pass proposal and order information easily between the two via their APIs.

Leaders at both Frequence and Lineup are excited about the new partnership.

“With our new partnership, advertiser data will be fully integrated so the sales executive doesn’t have to undertake the excessive and time-consuming burden of manual data transfer, saving time and resources,” said Oliver Jacob, President of Frequence. “This is especially important given the current economic environment, where it’s more important than ever to maximize efficiencies across all systems.”

Susan Macdonald, Lineup’s CRO, is equally enthusiastic. “This partnership will improve the salesperson experience by providing a seamless flow of information in the background. Frequence will automatically suggest the best products based on budget, goals and needs while Lineup will manage and complete the end-to-end sales process.”

Our new partnership with Lineup is another high point in what's been a great year for Frequence. Along with being named to Fortune's 2022 list of Best Workplaces in Marketing and Advertising, Digiday recently honored us by naming the Frequence platform as 2022's Best Sales Automation and Tools Platform. We're finishing 2022 on a high note, and we're excited to see what 2023 brings.

Want to see what Frequence can do for you? Reach out to us today.

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