Local Marketing Trends, Episode 114: How Frequence Is Cracking the Generative AI Code
"Generative AI is an important tool - but it's not a tool that can completely replace a platform, or completely replace the functions of a media buyer or a salesperson or a reporting system," says Steve Han, Frequence co-founder and VP of Operations and Strategy. In the latest episode of the Local Marketing Trends podcast, discover how Frequence has used AI for over a decade, and how Generative AI is helping our people and our platform deliver even better results for our partners.
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About Frequence and Madhive
Built to support local advertising agencies and media sellers, Frequence and Madhive are
transforming local advertising.
Frequence’s advanced software streamlines and enhances local ad sales, while Madhive’s innovative
CTV platform helps media companies deliver impactful streaming ads with precision.
Together, we provide an all-in-one solution for planning, targeting, and measuring campaigns —
empowering media professionals to maximize their reach and ROI.
Schedule a Demotransforming local advertising.
Frequence’s advanced software streamlines and enhances local ad sales, while Madhive’s innovative
CTV platform helps media companies deliver impactful streaming ads with precision.
Together, we provide an all-in-one solution for planning, targeting, and measuring campaigns —
empowering media professionals to maximize their reach and ROI.
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