Advertising Technology

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Unlocking the Value of Media Automation

Automation can be a game-changer for media companies. Frequence's Head of Client Success Dave Tsai explains how.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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How Frequence Can Help Your Advertising Agency Reach New Heights

In the dynamic world of advertising, staying ahead of the curve is crucial for success. Learn how Frequence can help your ad agency reach the next level.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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Local Marketing Trends, Episode 114: How Frequence Is Cracking the Generative AI Code

On the Local Marketing Trends podcast, Frequence co-founder/VP of Operations & Strategy Steve Han discusses how Frequence uses AI to benefit our partners.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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Prioritizing Our Partners: A Look at Frequence's Client Success Team

Frequence Client Success Manager Kala Koch discusses how she and her team help our partners make the most of the Frequence platform.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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The Frequence 2023 Local Advertising Sellers Index

What's the state of local advertising? We surveyed 471 local-market digital ad and marketing professionals to find out. Their answers may surprise you.
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ADVERTISING TECHNOLOGY
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Why Boutique Agencies Should Embrace Advertising Automation

Boutique ad agencies face stiff competition. Frequence VP of Sales Mike Smith explains how advertising automation can help level the playing field.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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RBR+TVBR InFOCUS Podcast: How Omnichannel Can Benefit Local Advertisers

Can omnichannel benefit local advertisers - including broadcast radio and TV? Frequence CEO Tom Cheli answers that question with an emphatic "yes".
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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How Frequence Helped An Outdoor Advertising Company Launch Its First Successful Omnichannel Campaign

A Southern outdoor advertising company has seen huge success with billboard advertising. Learn how Frequence helped them enter the omnichannel world.
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ADVERTISING TECHNOLOGY
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Success With SEM: A Chat With Frequence's Search Engine Marketing Manager

How does Frequence deliver incredible SEM results? It starts with our Search Engine Marketing team, led by Derek Malecki.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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5 Reasons Why Local Advertisers Need to Adopt a Digital-First Mindset

Consumers are spending more time online than ever before. Here's why local advertisers must embrace a digital-first omnichannel approach.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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How Automation Can Help Media Companies Navigate Economic Uncertainty

In this MarTech Cube article, Frequence VP of Strategy and Operations Steven Han discusses how automation can help media companies.
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ADVERTISING TECHNOLOGY
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Tech Talks Podcast: How Frequence is Leveling the Omnichannel Playing Field

Frequence President Oliver Jacob joins Tech Talks David Savage to discuss how tech is enabling media companies to deliver effective omnichannel campaigns.
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ADVERTISING TECHNOLOGY
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How Frequence Helped a Major Print Media Company Double Its Omnichannel Revenue

Media publishers have faced difficulties making the transition to streamlined & scalable sales & operations. Learn how Frequence helped one media company.
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Frequence is Ready for The Cookieless Future

The so-called cookieless future is coming, but advertisers needn't fear it. Learn how Frequence is preparing for the deprecation of third-party cookies.
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ADVERTISING TECHNOLOGY
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Creative Science: How Frequence Uses Technology To Deliver Amazing Ads

Ny Nguyen, Frequence's Technical Art Director, discusses how Frequence takes a technology-focused approach to our creative design work.
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ADVERTISING TECHNOLOGY
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MarTech Cube Q&A with Frequence CEO Tom Cheli

Frequence CEO Tom Cheli discusses advertising automation, omnichannel marketing and the future of media with MarTech Cube.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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Omnichannel Advertising in 2023: Our Predictions

What does 2023 hold for omnichannel advertisting? Members of the Frequence leadership team offer their predictions for omnichannel advertising in 2023.
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ADVERTISING TECHNOLOGY
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Frequence Partners with Lineup to Integrate Media Sales, Operations and Billing

Frequence is partnering with media solutions provider Lineup Systems to help streamline sales, automation, and billing processes.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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How SmartProposal Boosts Omnichannel Revenue: One Partner's Story

Discover how one of the nation's largest cable and internet providers increased their revenue with SmartProposal, Frequence's omnichannel solutions tool.
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ADVERTISING TECHNOLOGY
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Frequence Unveils New Website and New Logo

How do you stay ahead of the curve in the always evolving digital advertising market? You evolve with it. Discover the next evolution of our brand.
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ADVERTISING TECHNOLOGY
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AdTech: 4 Key Challenges and Solutions for Local Advertisers

The local advertising market has grown dramatically in recent years. Read four challenges advertisers commonly face and how to overcome them.
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ADVERTISING TECHNOLOGY
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How SmartProposal Turns Data Into Deals

Learn how the top media sellers use SmartProposal and Frequence to transform deals, grow their business, and win omnichannel revenue.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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Meet the Building Engine Behind Frequence’s High-Impact Products

What does it take to drive B2B product line success? Hear from Product Manager, Bence Orlai, who fuels high-impact opportunities on the Frequence platform.
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ADVERTISING TECHNOLOGY
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How Local Advertisers Benefit from Cross-Channel Activation & Measurement

As digital marketing advances, it’s important to look at how we can make cross-channel activation and transparent measurement work for local advertisers.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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Frequence Engineers: The Cutting Edge of Ad Tech

Learn how Frequence engineering develops the most complete advertising workflow software on the market, and what it takes to join the team.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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A Powerhouse Approach: Omnichannel Marketing

Omnichannel marketing is a sales approach that streamlines the buying journey for your customers and creates a consistent brand and customer experience.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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Frequence Levels Up With its Growing India Office

Head of Frequence India, Haridev Vengateri, shares how the company’s engineering team is growing to create the best advertising workflow software.
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ADVERTISING TECHNOLOGY
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4 Benefits of an All-in-One Marketing Platform

An all-in-one marketing platform reduces inefficiency and addresses all of the functions needed to plan, launch, and reach digital sales goals.
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How Data Science Turns Marketing Campaign Analytics Into Strategy

Frequence data scientist Megan Duncan explains how to aggregate and measure data to show campaign performance and turn analytics into strategy into ROI.
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ADVERTISING TECHNOLOGY
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6 Ways Frequence Saves Your Business Time and Money

Frequence is the only advertising workflow software that truly delivers everything your media company needs from beginning to end.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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Unlocking the Value of Media Automation

Automation can be a game-changer for media companies. Frequence's Head of Client Success Dave Tsai explains how.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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Connected TV Advertising: What Local Ad Sellers Need To Know

Connected TV is here to stay - but what does that mean for local advertisers? Here's what you need to know about CTV advertising.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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new

Local Marketing Trends, Episode 114: How Frequence Is Cracking the Generative AI Code

On the Local Marketing Trends podcast, Frequence co-founder/VP of Operations & Strategy Steve Han discusses how Frequence uses AI to benefit our partners.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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new

How Frequence Can Help Your Advertising Agency Reach New Heights

In the dynamic world of advertising, staying ahead of the curve is crucial for success. Learn how Frequence can help your ad agency reach the next level.
TAG 1
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
CASE STUDIES
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Case Study Title Goes Here

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OMNICHANNEL MARKETING
DIGITAL AD DESIGN
CASE STUDIES

Case Study Title Goes Here

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PARTNER ACTIVATION
SEM
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new

Unlocking the Value of Media Automation

Automation can be a game-changer for media companies. Frequence's Head of Client Success Dave Tsai explains how.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
This is some text inside of a div block.
new

Connected TV Advertising: What Local Ad Sellers Need To Know

Connected TV is here to stay - but what does that mean for local advertisers? Here's what you need to know about CTV advertising.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
This is some text inside of a div block.
new

Local Marketing Trends, Episode 114: How Frequence Is Cracking the Generative AI Code

On the Local Marketing Trends podcast, Frequence co-founder/VP of Operations & Strategy Steve Han discusses how Frequence uses AI to benefit our partners.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
This is some text inside of a div block.
new

How Frequence Can Help Your Advertising Agency Reach New Heights

In the dynamic world of advertising, staying ahead of the curve is crucial for success. Learn how Frequence can help your ad agency reach the next level.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
WHITEPAPERS
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Whitepaper Title Goes Here

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MEASUREMENT & REPORTING
DIGITAL AD DESIGN
WHITEPAPERS

Whitepaper Title Goes Here

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PRE-ROLL VIDEO
PROGRAMMATIC ADVERTISING
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new

Unlocking the Value of Media Automation

Automation can be a game-changer for media companies. Frequence's Head of Client Success Dave Tsai explains how.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
This is some text inside of a div block.
new

Connected TV Advertising: What Local Ad Sellers Need To Know

Connected TV is here to stay - but what does that mean for local advertisers? Here's what you need to know about CTV advertising.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
This is some text inside of a div block.
new

Local Marketing Trends, Episode 114: How Frequence Is Cracking the Generative AI Code

On the Local Marketing Trends podcast, Frequence co-founder/VP of Operations & Strategy Steve Han discusses how Frequence uses AI to benefit our partners.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
This is some text inside of a div block.
new

How Frequence Can Help Your Advertising Agency Reach New Heights

In the dynamic world of advertising, staying ahead of the curve is crucial for success. Learn how Frequence can help your ad agency reach the next level.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
EVENTS
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The 2023 News Industry Mega-Conference will be held April 2-4 at the Hilton Anatole in Dallas, Texas

America’s Newspapers and the News Media Alliance are committed to delivering the latest information on key industry topics for publishers, market leaders and department heads.
OMNICHANNEL MARKETING
DIGITAL AD DESIGN
EVENTS

Borrel Miami Local Advertising Conference 2023

We're headed back to Miami for #BorrellMiami2023, where hundreds of industry leaders will come together for the largest gathering of local advertising executives.
PARTNER ACTIVATION
SEM

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