Digital Advertising

new

Unlocking the Value of Media Automation

Automation can be a game-changer for media companies. Frequence's Head of Client Success Dave Tsai explains how.
Learn moreRead More
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
new

Connected TV Advertising: What Local Ad Sellers Need To Know

Connected TV is here to stay - but what does that mean for local advertisers? Here's what you need to know about CTV advertising.
Learn moreRead More
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
new

How Frequence Can Help Your Advertising Agency Reach New Heights

In the dynamic world of advertising, staying ahead of the curve is crucial for success. Learn how Frequence can help your ad agency reach the next level.
Learn moreRead More
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
new

Local Marketing Trends, Episode 114: How Frequence Is Cracking the Generative AI Code

On the Local Marketing Trends podcast, Frequence co-founder/VP of Operations & Strategy Steve Han discusses how Frequence uses AI to benefit our partners.
Learn moreListen Now
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
new

The Frequence 2023 Local Advertising Sellers Index

What's the state of local advertising? We surveyed 471 local-market digital ad and marketing professionals to find out. Their answers may surprise you.
Learn moreRead More
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
new

Boosting Signal and Revenue: Why Broadcast Radio Companies Should Embrace Omnichannel

Traditional radio’s standard advertising offerings are no longer enough to sustain and grow revenue streams. The answer? Omnichannel advertising.
Learn moreRead More
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
new

What's the Future of the TV Experience Going to Look Like?

Despite the rise of connected TV, traditional television is still alive and well. Frequence CEO Tom Cheli discusses where CTV advertising can go from here.
Learn moreRead More
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
new

3 Compelling Reasons to Include Streaming Audio Ads in Your Advertising Strategy

Streaming audio is more popular than ever. If you're not including streaming audio ads in your strategy, now's the time to start.
Learn moreRead More
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
new

Why Boutique Agencies Should Embrace Advertising Automation

Boutique ad agencies face stiff competition. Frequence VP of Sales Mike Smith explains how advertising automation can help level the playing field.
Learn moreRead More
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
new

RBR+TVBR InFOCUS Podcast: How Omnichannel Can Benefit Local Advertisers

Can omnichannel benefit local advertisers - including broadcast radio and TV? Frequence CEO Tom Cheli answers that question with an emphatic "yes".
Learn moreListen Now
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
new

How Frequence Helped An Outdoor Advertising Company Launch Its First Successful Omnichannel Campaign

A Southern outdoor advertising company has seen huge success with billboard advertising. Learn how Frequence helped them enter the omnichannel world.
Learn moreRead More
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
new

Success With SEM: A Chat With Frequence's Search Engine Marketing Manager

How does Frequence deliver incredible SEM results? It starts with our Search Engine Marketing team, led by Derek Malecki.
Learn moreRead More
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
new

5 Reasons Why Local Advertisers Need to Adopt a Digital-First Mindset

Consumers are spending more time online than ever before. Here's why local advertisers must embrace a digital-first omnichannel approach.
Learn moreRead More
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
new

The Benefits of OTT Advertising for Media Companies

OTT advertising offers tremendous opportunities for media companies. Learn how OTT advertising works, and why you should include OTT ads in your offerings.
Learn moreRead More
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
new

Frequence is Ready for The Cookieless Future

The so-called cookieless future is coming, but advertisers needn't fear it. Learn how Frequence is preparing for the deprecation of third-party cookies.
Learn moreRead More
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
new

Creative Science: How Frequence Uses Technology To Deliver Amazing Ads

Ny Nguyen, Frequence's Technical Art Director, discusses how Frequence takes a technology-focused approach to our creative design work.
Learn moreRead More
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
new

MarTech Cube Q&A with Frequence CEO Tom Cheli

Frequence CEO Tom Cheli discusses advertising automation, omnichannel marketing and the future of media with MarTech Cube.
Learn moreRead More
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
new

Omnichannel Advertising in 2023: Our Predictions

What does 2023 hold for omnichannel advertisting? Members of the Frequence leadership team offer their predictions for omnichannel advertising in 2023.
Learn moreRead More
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
new

How SmartProposal Boosts Omnichannel Revenue: One Partner's Story

Discover how one of the nation's largest cable and internet providers increased their revenue with SmartProposal, Frequence's omnichannel solutions tool.
Learn moreRead More
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
new

Pitching Digital Made Easy: 4 Responses To Common Advertiser Concerns

Uncover the four unique scenarios when dealing with advertiser objections and learn how you can upsell omnichannel deals when selling local media.
Learn moreRead More
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
new

IT Digest Q&A with Tom Cheli, CEO at Frequence Inc.

In this chat with IT Digest, Frequence’s CEO, Tom Cheli, discusses the top digital trends in B2B advertising sales and media seller relationships.
Learn moreRead More
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
new

Three Ways to Streamline Your Digital Advertising Workflow

Uncover the three must-have solutions that every digital advertising workflow needs to drive client growth & business success.
Learn moreRead More
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
new

How Local Advertisers Benefit from Cross-Channel Activation & Measurement

As digital marketing advances, it’s important to look at how we can make cross-channel activation and transparent measurement work for local advertisers.
Learn moreRead More
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
new

Media Strategy: The Future of Effective Advertising

Frequence uses media strategy to generate new ideas for effective advertising that enhances our products and adds value for our digital partners.
Learn moreRead More
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
new

Frequence Unlocks Video Production Tool for Digital Media Partners

Frequence unlocks traditional video production barriers to make high-quality cross-channel video advertising accessible and affordable for digital media.
Learn moreRead More
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
new

How Small Businesses Use Connected TV To Drive Consumer Action

Learn how small businesses use connected TV (CTV) advertising to drive audience reach, boost brand engagement, and save money.
Learn moreRead More
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
new

A Powerhouse Approach: Omnichannel Marketing

Omnichannel marketing is a sales approach that streamlines the buying journey for your customers and creates a consistent brand and customer experience.
Learn moreRead More
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
new

4 Reasons Why Traditional Media Companies Should Offer SEM

How media companies can use search engine marketing to grow revenue and reach different audiences.
Learn moreRead More
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
new

Local Marketing Trends, Episode 51: Are Digital Agencies Doomed to be Boutiques, or Can They Be Scaled for Growth?

Almost half of the 5,500 digital agencies in the U.S. are run by media companies, but they're struggling to grow beyond being boutique shops.
Learn moreListen Now
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
new

Reasons Your Business Should Be Using Digital Video

The benefits of video marketing: how it can be a powerful digital marketing strategy when used in blogs, email campaigns, social posts, and landing pages.
Learn moreRead More
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
This is some text inside of a div block.
new

Unlocking the Value of Media Automation

Automation can be a game-changer for media companies. Frequence's Head of Client Success Dave Tsai explains how.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
This is some text inside of a div block.
new

Connected TV Advertising: What Local Ad Sellers Need To Know

Connected TV is here to stay - but what does that mean for local advertisers? Here's what you need to know about CTV advertising.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
This is some text inside of a div block.
new

Local Marketing Trends, Episode 114: How Frequence Is Cracking the Generative AI Code

On the Local Marketing Trends podcast, Frequence co-founder/VP of Operations & Strategy Steve Han discusses how Frequence uses AI to benefit our partners.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
This is some text inside of a div block.
new

How Frequence Can Help Your Advertising Agency Reach New Heights

In the dynamic world of advertising, staying ahead of the curve is crucial for success. Learn how Frequence can help your ad agency reach the next level.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
CASE STUDIES
new

Case Study Title Goes Here

Preview Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
OMNICHANNEL MARKETING
DIGITAL AD DESIGN
CASE STUDIES

Case Study Title Goes Here

Preview Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
PARTNER ACTIVATION
SEM
This is some text inside of a div block.
new

Unlocking the Value of Media Automation

Automation can be a game-changer for media companies. Frequence's Head of Client Success Dave Tsai explains how.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
This is some text inside of a div block.
new

Connected TV Advertising: What Local Ad Sellers Need To Know

Connected TV is here to stay - but what does that mean for local advertisers? Here's what you need to know about CTV advertising.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
This is some text inside of a div block.
new

Local Marketing Trends, Episode 114: How Frequence Is Cracking the Generative AI Code

On the Local Marketing Trends podcast, Frequence co-founder/VP of Operations & Strategy Steve Han discusses how Frequence uses AI to benefit our partners.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
This is some text inside of a div block.
new

How Frequence Can Help Your Advertising Agency Reach New Heights

In the dynamic world of advertising, staying ahead of the curve is crucial for success. Learn how Frequence can help your ad agency reach the next level.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
WHITEPAPERS
new

Whitepaper Title Goes Here

Preview Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
MEASUREMENT & REPORTING
DIGITAL AD DESIGN
WHITEPAPERS

Whitepaper Title Goes Here

Preview Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
PRE-ROLL VIDEO
PROGRAMMATIC ADVERTISING
This is some text inside of a div block.
new

Unlocking the Value of Media Automation

Automation can be a game-changer for media companies. Frequence's Head of Client Success Dave Tsai explains how.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
This is some text inside of a div block.
new

Connected TV Advertising: What Local Ad Sellers Need To Know

Connected TV is here to stay - but what does that mean for local advertisers? Here's what you need to know about CTV advertising.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
This is some text inside of a div block.
new

Local Marketing Trends, Episode 114: How Frequence Is Cracking the Generative AI Code

On the Local Marketing Trends podcast, Frequence co-founder/VP of Operations & Strategy Steve Han discusses how Frequence uses AI to benefit our partners.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
This is some text inside of a div block.
new

How Frequence Can Help Your Advertising Agency Reach New Heights

In the dynamic world of advertising, staying ahead of the curve is crucial for success. Learn how Frequence can help your ad agency reach the next level.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
EVENTS
new

The 2023 News Industry Mega-Conference will be held April 2-4 at the Hilton Anatole in Dallas, Texas

America’s Newspapers and the News Media Alliance are committed to delivering the latest information on key industry topics for publishers, market leaders and department heads.
OMNICHANNEL MARKETING
DIGITAL AD DESIGN
EVENTS

Borrel Miami Local Advertising Conference 2023

We're headed back to Miami for #BorrellMiami2023, where hundreds of industry leaders will come together for the largest gathering of local advertising executives.
PARTNER ACTIVATION
SEM

Subscribe to Frequence

Don’t miss out on the latest and most insightful information about Frequence, advertising automation and media buying. Subscribe today.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.