Digital Advertising

There’s power in knowledge. Equip yourself and your team with the latest trends and insights on advertising and media with our blogs.

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Frequence is Ready for The Cookieless Future

The so-called cookieless future is coming, but advertisers needn't fear it. Learn how Frequence is preparing for the deprecation of third-party cookies.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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Creative Science: How Frequence Uses Technology To Deliver Amazing Ads

Ny Nguyen, Frequence's Technical Art Director, discusses how Frequence takes a technology-focused approach to our creative design work.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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Omnichannel Advertising in 2023: Our Predictions

What does 2023 hold for omnichannel advertisting? Members of the Frequence leadership team offer their predictions for omnichannel advertising in 2023.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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How SmartProposal Boosts Omnichannel Revenue: One Partner's Story

Discover how one of the nation's largest cable and internet providers increased their revenue with SmartProposal, Frequence's omnichannel solutions tool.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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Episode 51: Are Digital Agencies Doomed to be Boutiques, or Can They Be Scaled for Growth?

Almost half of the 5,500 digital agencies in the U.S. are run by media companies, but they're struggling to grow beyond being boutique shops. This podcast examines how some agencies have been able to scale operations and embark on a path to become the dominant local agency.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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IT Digest Q&A with Tom Cheli, CEO at Frequence Inc.

In this chat with IT Digest, Frequence’s CEO, Tom Cheli, discusses the top digital trends in B2B advertising sales and media seller relationships.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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Three Ways to Streamline Your Digital Advertising Workflow

Uncover the three must-have solutions that every digital advertising workflow needs for media companies that want to drive client growth & business success.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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How Local Advertisers Benefit from Cross-Channel Activation & Measurement

As digital marketing advances, it’s important to look at how we can make cross-channel activation and transparent measurement work for local advertisers.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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Frequence is Ready for The Cookieless Future

The so-called cookieless future is coming, but advertisers needn't fear it. Learn how Frequence is preparing for the deprecation of third-party cookies.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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new

Local Marketing Trends, Episode 91: Time to Rethink Re-Selling Commoditized SEM, Banners, & OTT?

On this episode of Borrell's Local Marketing Trends podcast, Frequence's Oliver Jacob discusses how an omnichannel strategy can enable media companies to sell more O&O inventory.
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TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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new

Creative Science: How Frequence Uses Technology To Deliver Amazing Ads

Ny Nguyen, Frequence's Technical Art Director, discusses how Frequence takes a technology-focused approach to our creative design work.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
This is some text inside of a div block.
new

Omnichannel Advertising in 2023: Our Predictions

What does 2023 hold for omnichannel advertisting? Members of the Frequence leadership team offer their predictions for omnichannel advertising in 2023.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
CASE STUDIES
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Case Study Title Goes Here

Preview Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
OMNICHANNEL MARKETING
DIGITAL AD DESIGN
CASE STUDIES

Case Study Title Goes Here

Preview Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
PARTNER ACTIVATION
SEM
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new

Frequence is Ready for The Cookieless Future

The so-called cookieless future is coming, but advertisers needn't fear it. Learn how Frequence is preparing for the deprecation of third-party cookies.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
This is some text inside of a div block.
new

Local Marketing Trends, Episode 91: Time to Rethink Re-Selling Commoditized SEM, Banners, & OTT?

On this episode of Borrell's Local Marketing Trends podcast, Frequence's Oliver Jacob discusses how an omnichannel strategy can enable media companies to sell more O&O inventory.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
This is some text inside of a div block.
new

Creative Science: How Frequence Uses Technology To Deliver Amazing Ads

Ny Nguyen, Frequence's Technical Art Director, discusses how Frequence takes a technology-focused approach to our creative design work.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
This is some text inside of a div block.
new

Omnichannel Advertising in 2023: Our Predictions

What does 2023 hold for omnichannel advertisting? Members of the Frequence leadership team offer their predictions for omnichannel advertising in 2023.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
WHITEPAPERS
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Whitepaper Title Goes Here

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MEASUREMENT & REPORTING
DIGITAL AD DESIGN
WHITEPAPERS

Whitepaper Title Goes Here

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PRE-ROLL VIDEO
PROGRAMMATIC ADVERTISING
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new

Frequence is Ready for The Cookieless Future

The so-called cookieless future is coming, but advertisers needn't fear it. Learn how Frequence is preparing for the deprecation of third-party cookies.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
This is some text inside of a div block.
new

Local Marketing Trends, Episode 91: Time to Rethink Re-Selling Commoditized SEM, Banners, & OTT?

On this episode of Borrell's Local Marketing Trends podcast, Frequence's Oliver Jacob discusses how an omnichannel strategy can enable media companies to sell more O&O inventory.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
This is some text inside of a div block.
new

Creative Science: How Frequence Uses Technology To Deliver Amazing Ads

Ny Nguyen, Frequence's Technical Art Director, discusses how Frequence takes a technology-focused approach to our creative design work.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
This is some text inside of a div block.
new

Omnichannel Advertising in 2023: Our Predictions

What does 2023 hold for omnichannel advertisting? Members of the Frequence leadership team offer their predictions for omnichannel advertising in 2023.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
EVENTS
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The 2023 News Industry Mega-Conference will be held April 2-4 at the Hilton Anatole in Dallas, Texas

America’s Newspapers and the News Media Alliance are committed to delivering the latest information on key industry topics for publishers, market leaders and department heads.
OMNICHANNEL MARKETING
DIGITAL AD DESIGN
EVENTS

Borrel Miami Local Advertising Conference 2023

We're headed back to Miami for #BorrellMiami2023, where hundreds of industry leaders will come together for the largest gathering of local advertising executives.
PARTNER ACTIVATION
SEM
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