Frequence

Media Strategy

There’s power in knowledge. Equip yourself and your team with the latest trends and insights on advertising and media with our blogs.

new

AdTech: 4 Key Challenges and Solutions for Local Advertisers

The local advertising market has grown dramatically in recent years, but it’s not all good news. Read four challenges advertisers commonly face and how to overcome them with technology.

Learn More

TAG 1

TAG 2

ADVERTISING TECHNOLOGY

MEDIA STRATEGY

new

How SmartProposal Turns Data Into Deals

Learn how the top media sellers use SmartProposal and Frequence to transform deals, grow their business, and win omnichannel revenue.

Learn More

TAG 1

TAG 2

ADVERTISING TECHNOLOGY

MEDIA STRATEGY

new

Media Strategy: The Future of Effective Advertising

Frequence uses media strategy to generate new ideas for effective advertising that enhances our products and adds value for our digital partners.

Learn More

TAG 1

TAG 2

ADVERTISING TECHNOLOGY

MEDIA STRATEGY

new

Reasons Your Business Should Be Using Digital Video

The benefits of video marketing: how it can be a powerful digital marketing strategy when used in blogs, email campaigns, social posts, and landing pages.

Learn More

TAG 1

TAG 2

ADVERTISING TECHNOLOGY

MEDIA STRATEGY

new

4 Reasons Why Traditional Media Companies Should Offer SEM

How media companies can use search engine marketing to grow revenue and reach different audiences.

Learn More

TAG 1

TAG 2

ADVERTISING TECHNOLOGY

MEDIA STRATEGY

new

Pitching Digital Made Easy: 4 Responses To Common Advertiser Concerns

Uncover the four unique scenarios when dealing with advertiser objections and learn how you can upsell omnichannel deals when selling local media.

Learn More

TAG 1

TAG 2

ADVERTISING TECHNOLOGY

MEDIA STRATEGY

This is some text inside of a div block.

new

Frequence is Ready for The Cookieless Future

The so-called cookieless future is coming, but advertisers needn't fear it. Learn how Frequence is preparing for the deprecation of third-party cookies.

TAG 1

TAG 2

ADVERTISING TECHNOLOGY

MEDIA STRATEGY

This is some text inside of a div block.

new

Local Marketing Trends, Episode 91: Time to Rethink Re-Selling Commoditized SEM, Banners, & OTT?

On this episode of Borrell's Local Marketing Trends podcast, Frequence's Oliver Jacob discusses how an omnichannel strategy can enable media companies to sell more O&O inventory.

TAG 1

TAG 2

ADVERTISING TECHNOLOGY

MEDIA STRATEGY

This is some text inside of a div block.

new

Creative Science: How Frequence Uses Technology To Deliver Amazing Ads

Ny Nguyen, Frequence's Technical Art Director, discusses how Frequence takes a technology-focused approach to our creative design work.

TAG 1

TAG 2

ADVERTISING TECHNOLOGY

MEDIA STRATEGY

This is some text inside of a div block.

new

Omnichannel Advertising in 2023: Our Predictions

What does 2023 hold for omnichannel advertisting? Members of the Frequence leadership team offer their predictions for omnichannel advertising in 2023.

TAG 1

TAG 2

ADVERTISING TECHNOLOGY

MEDIA STRATEGY

CASE STUDIES

new

Case Study Title Goes Here

Preview Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

OMNICHANNEL MARKETING

DIGITAL AD DESIGN

CASE STUDIES

Case Study Title Goes Here

Preview Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

PARTNER ACTIVATION

SEM

This is some text inside of a div block.

new

Frequence is Ready for The Cookieless Future

The so-called cookieless future is coming, but advertisers needn't fear it. Learn how Frequence is preparing for the deprecation of third-party cookies.

TAG 1

TAG 2

ADVERTISING TECHNOLOGY

MEDIA STRATEGY

This is some text inside of a div block.

new

Local Marketing Trends, Episode 91: Time to Rethink Re-Selling Commoditized SEM, Banners, & OTT?

On this episode of Borrell's Local Marketing Trends podcast, Frequence's Oliver Jacob discusses how an omnichannel strategy can enable media companies to sell more O&O inventory.

TAG 1

TAG 2

ADVERTISING TECHNOLOGY

MEDIA STRATEGY

This is some text inside of a div block.

new

Creative Science: How Frequence Uses Technology To Deliver Amazing Ads

Ny Nguyen, Frequence's Technical Art Director, discusses how Frequence takes a technology-focused approach to our creative design work.

TAG 1

TAG 2

ADVERTISING TECHNOLOGY

MEDIA STRATEGY

This is some text inside of a div block.

new

Omnichannel Advertising in 2023: Our Predictions

What does 2023 hold for omnichannel advertisting? Members of the Frequence leadership team offer their predictions for omnichannel advertising in 2023.

TAG 1

TAG 2

ADVERTISING TECHNOLOGY

MEDIA STRATEGY

WHITEPAPERS

new

Whitepaper Title Goes Here

Preview Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

MEASUREMENT & REPORTING

DIGITAL AD DESIGN

WHITEPAPERS

Whitepaper Title Goes Here

Preview Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

PRE-ROLL VIDEO

PROGRAMMATIC ADVERTISING

This is some text inside of a div block.

new

Frequence is Ready for The Cookieless Future

The so-called cookieless future is coming, but advertisers needn't fear it. Learn how Frequence is preparing for the deprecation of third-party cookies.

TAG 1

TAG 2

ADVERTISING TECHNOLOGY

MEDIA STRATEGY

This is some text inside of a div block.

new

Local Marketing Trends, Episode 91: Time to Rethink Re-Selling Commoditized SEM, Banners, & OTT?

On this episode of Borrell's Local Marketing Trends podcast, Frequence's Oliver Jacob discusses how an omnichannel strategy can enable media companies to sell more O&O inventory.

TAG 1

TAG 2

ADVERTISING TECHNOLOGY

MEDIA STRATEGY

This is some text inside of a div block.

new

Creative Science: How Frequence Uses Technology To Deliver Amazing Ads

Ny Nguyen, Frequence's Technical Art Director, discusses how Frequence takes a technology-focused approach to our creative design work.

TAG 1

TAG 2

ADVERTISING TECHNOLOGY

MEDIA STRATEGY

This is some text inside of a div block.

new

Omnichannel Advertising in 2023: Our Predictions

What does 2023 hold for omnichannel advertisting? Members of the Frequence leadership team offer their predictions for omnichannel advertising in 2023.

TAG 1

TAG 2

ADVERTISING TECHNOLOGY

MEDIA STRATEGY

EVENTS

new

The 2023 News Industry Mega-Conference will be held April 2-4 at the Hilton Anatole in Dallas, Texas

America’s Newspapers and the News Media Alliance are committed to delivering the latest information on key industry topics for publishers, market leaders and department heads.

OMNICHANNEL MARKETING

DIGITAL AD DESIGN

EVENTS

Borrel Miami Local Advertising Conference 2023

We're headed back to Miami for #BorrellMiami2023, where hundreds of industry leaders will come together for the largest gathering of local advertising executives.

PARTNER ACTIVATION

SEM

Video Advertising

Programmatic Advertising

Partner Activation

Omnichannel Marketing

Multi-Channel Marketing

Media Strategy

Media Plans & Proposals

Measurement & Reporting

Digital Advertising

Digital Ad Design