Media Strategy

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Scoring Big: Unlocking Local Advertising Opportunities Through Streaming Sports

A look at why streaming sports is a game-changer for local advertisers, and how Frequence is at the forefront of unlocking these opportunities.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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Connected TV Advertising: What Local Ad Sellers Need To Know

Connected TV is here to stay - but what does that mean for local advertisers? Here's what you need to know about CTV advertising.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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How Frequence Can Help Your Advertising Agency Reach New Heights

In the dynamic world of advertising, staying ahead of the curve is crucial for success. Learn how Frequence can help your ad agency reach the next level.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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Prioritizing Our Partners: A Look at Frequence's Client Success Team

Frequence Client Success Manager Kala Koch discusses how she and her team help our partners make the most of the Frequence platform.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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The Frequence 2023 Local Advertising Sellers Index

What's the state of local advertising? We surveyed 471 local-market digital ad and marketing professionals to find out. Their answers may surprise you.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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Boosting Signal and Revenue: Why Broadcast Radio Companies Should Embrace Omnichannel

Traditional radio’s standard advertising offerings are no longer enough to sustain and grow revenue streams. The answer? Omnichannel advertising.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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What's the Future of the TV Experience Going to Look Like?

Despite the rise of connected TV, traditional television is still alive and well. Frequence CEO Tom Cheli discusses where CTV advertising can go from here.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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3 Compelling Reasons to Include Streaming Audio Ads in Your Advertising Strategy

Streaming audio is more popular than ever. If you're not including streaming audio ads in your strategy, now's the time to start.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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Why Boutique Agencies Should Embrace Advertising Automation

Boutique ad agencies face stiff competition. Frequence VP of Sales Mike Smith explains how advertising automation can help level the playing field.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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The Benefits of OTT Advertising for Media Companies

OTT advertising offers tremendous opportunities for media companies. Learn how OTT advertising works, and why you should include OTT ads in your offerings.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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AdTech: 4 Key Challenges and Solutions for Local Advertisers

The local advertising market has grown dramatically in recent years. Read four challenges advertisers commonly face and how to overcome them.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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Pitching Digital Made Easy: 4 Responses To Common Advertiser Concerns

Uncover the four unique scenarios when dealing with advertiser objections and learn how you can upsell omnichannel deals when selling local media.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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How SmartProposal Turns Data Into Deals

Learn how the top media sellers use SmartProposal and Frequence to transform deals, grow their business, and win omnichannel revenue.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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Media Strategy: The Future of Effective Advertising

Frequence uses media strategy to generate new ideas for effective advertising that enhances our products and adds value for our digital partners.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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4 Reasons Why Traditional Media Companies Should Offer SEM

How media companies can use search engine marketing to grow revenue and reach different audiences.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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Reasons Your Business Should Be Using Digital Video

The benefits of video marketing: how it can be a powerful digital marketing strategy when used in blogs, email campaigns, social posts, and landing pages.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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Unlocking the Value of Media Automation

Automation can be a game-changer for media companies. Frequence's Head of Client Success Dave Tsai explains how.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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new

Scoring Big: Unlocking Local Advertising Opportunities Through Streaming Sports

A look at why streaming sports is a game-changer for local advertisers, and how Frequence is at the forefront of unlocking these opportunities.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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new

Connected TV Advertising: What Local Ad Sellers Need To Know

Connected TV is here to stay - but what does that mean for local advertisers? Here's what you need to know about CTV advertising.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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new

Local Marketing Trends, Episode 114: How Frequence Is Cracking the Generative AI Code

On the Local Marketing Trends podcast, Frequence co-founder/VP of Operations & Strategy Steve Han discusses how Frequence uses AI to benefit our partners.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
CASE STUDIES
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Case Study Title Goes Here

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OMNICHANNEL MARKETING
DIGITAL AD DESIGN
CASE STUDIES

Case Study Title Goes Here

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PARTNER ACTIVATION
SEM
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Unlocking the Value of Media Automation

Automation can be a game-changer for media companies. Frequence's Head of Client Success Dave Tsai explains how.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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new

Scoring Big: Unlocking Local Advertising Opportunities Through Streaming Sports

A look at why streaming sports is a game-changer for local advertisers, and how Frequence is at the forefront of unlocking these opportunities.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
This is some text inside of a div block.
new

Connected TV Advertising: What Local Ad Sellers Need To Know

Connected TV is here to stay - but what does that mean for local advertisers? Here's what you need to know about CTV advertising.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
This is some text inside of a div block.
new

Local Marketing Trends, Episode 114: How Frequence Is Cracking the Generative AI Code

On the Local Marketing Trends podcast, Frequence co-founder/VP of Operations & Strategy Steve Han discusses how Frequence uses AI to benefit our partners.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
WHITEPAPERS
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Whitepaper Title Goes Here

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MEASUREMENT & REPORTING
DIGITAL AD DESIGN
WHITEPAPERS

Whitepaper Title Goes Here

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PRE-ROLL VIDEO
PROGRAMMATIC ADVERTISING
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new

Unlocking the Value of Media Automation

Automation can be a game-changer for media companies. Frequence's Head of Client Success Dave Tsai explains how.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
This is some text inside of a div block.
new

Scoring Big: Unlocking Local Advertising Opportunities Through Streaming Sports

A look at why streaming sports is a game-changer for local advertisers, and how Frequence is at the forefront of unlocking these opportunities.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
This is some text inside of a div block.
new

Connected TV Advertising: What Local Ad Sellers Need To Know

Connected TV is here to stay - but what does that mean for local advertisers? Here's what you need to know about CTV advertising.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
This is some text inside of a div block.
new

Local Marketing Trends, Episode 114: How Frequence Is Cracking the Generative AI Code

On the Local Marketing Trends podcast, Frequence co-founder/VP of Operations & Strategy Steve Han discusses how Frequence uses AI to benefit our partners.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
EVENTS
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The 2023 News Industry Mega-Conference will be held April 2-4 at the Hilton Anatole in Dallas, Texas

America’s Newspapers and the News Media Alliance are committed to delivering the latest information on key industry topics for publishers, market leaders and department heads.
OMNICHANNEL MARKETING
DIGITAL AD DESIGN
EVENTS

Borrel Miami Local Advertising Conference 2023

We're headed back to Miami for #BorrellMiami2023, where hundreds of industry leaders will come together for the largest gathering of local advertising executives.
PARTNER ACTIVATION
SEM

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