Media Strategy

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3 Compelling Reasons to Include Streaming Audio Ads in Your Advertising Strategy

Streaming audio is more popular than ever. If you're not including streaming audio ads in your strategy, now's the time to start.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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Why Boutique Agencies Should Embrace Advertising Automation

Boutique ad agencies face stiff competition. Frequence VP of Sales Mike Smith explains how advertising automation can help level the playing field.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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The Benefits of OTT Advertising for Media Companies

OTT advertising offers tremendous opportunities for media companies. Learn how OTT advertising works, and why you should include OTT ads in your offerings.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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AdTech: 4 Key Challenges and Solutions for Local Advertisers

The local advertising market has grown dramatically in recent years. Read four challenges advertisers commonly face and how to overcome them.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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Pitching Digital Made Easy: 4 Responses To Common Advertiser Concerns

Uncover the four unique scenarios when dealing with advertiser objections and learn how you can upsell omnichannel deals when selling local media.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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How SmartProposal Turns Data Into Deals

Learn how the top media sellers use SmartProposal and Frequence to transform deals, grow their business, and win omnichannel revenue.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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Media Strategy: The Future of Effective Advertising

Frequence uses media strategy to generate new ideas for effective advertising that enhances our products and adds value for our digital partners.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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4 Reasons Why Traditional Media Companies Should Offer SEM

How media companies can use search engine marketing to grow revenue and reach different audiences.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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Reasons Your Business Should Be Using Digital Video

The benefits of video marketing: how it can be a powerful digital marketing strategy when used in blogs, email campaigns, social posts, and landing pages.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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new

3 Compelling Reasons to Include Streaming Audio Ads in Your Advertising Strategy

Streaming audio is more popular than ever. If you're not including streaming audio ads in your strategy, now's the time to start.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
This is some text inside of a div block.
new

Why Boutique Agencies Should Embrace Advertising Automation

Boutique ad agencies face stiff competition. Frequence VP of Sales Mike Smith explains how advertising automation can help level the playing field.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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new

Tech, Muay Thai, and The Art of Doing Hard Things

What do Muay Thai and tech have in common? Frequence spent some time with two of the world's best fighters - two women who also have tech backgrounds.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
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Unlocking the Potential of O&O in Your Omnichannel Strategy

Owned and operated assets constitute an important part of an omnichannel strategy. Still, many companies overlook adding O&O into their advertising mix.
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ADVERTISING TECHNOLOGY
MEDIA STRATEGY
CASE STUDIES
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Case Study Title Goes Here

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OMNICHANNEL MARKETING
DIGITAL AD DESIGN
CASE STUDIES

Case Study Title Goes Here

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PARTNER ACTIVATION
SEM
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new

3 Compelling Reasons to Include Streaming Audio Ads in Your Advertising Strategy

Streaming audio is more popular than ever. If you're not including streaming audio ads in your strategy, now's the time to start.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
This is some text inside of a div block.
new

Why Boutique Agencies Should Embrace Advertising Automation

Boutique ad agencies face stiff competition. Frequence VP of Sales Mike Smith explains how advertising automation can help level the playing field.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
This is some text inside of a div block.
new

Tech, Muay Thai, and The Art of Doing Hard Things

What do Muay Thai and tech have in common? Frequence spent some time with two of the world's best fighters - two women who also have tech backgrounds.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
This is some text inside of a div block.
new

Unlocking the Potential of O&O in Your Omnichannel Strategy

Owned and operated assets constitute an important part of an omnichannel strategy. Still, many companies overlook adding O&O into their advertising mix.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
WHITEPAPERS
new

Whitepaper Title Goes Here

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MEASUREMENT & REPORTING
DIGITAL AD DESIGN
WHITEPAPERS

Whitepaper Title Goes Here

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PRE-ROLL VIDEO
PROGRAMMATIC ADVERTISING
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new

3 Compelling Reasons to Include Streaming Audio Ads in Your Advertising Strategy

Streaming audio is more popular than ever. If you're not including streaming audio ads in your strategy, now's the time to start.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
This is some text inside of a div block.
new

Why Boutique Agencies Should Embrace Advertising Automation

Boutique ad agencies face stiff competition. Frequence VP of Sales Mike Smith explains how advertising automation can help level the playing field.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
This is some text inside of a div block.
new

Tech, Muay Thai, and The Art of Doing Hard Things

What do Muay Thai and tech have in common? Frequence spent some time with two of the world's best fighters - two women who also have tech backgrounds.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
This is some text inside of a div block.
new

Unlocking the Potential of O&O in Your Omnichannel Strategy

Owned and operated assets constitute an important part of an omnichannel strategy. Still, many companies overlook adding O&O into their advertising mix.
TAG 1
TAG 2
ADVERTISING TECHNOLOGY
MEDIA STRATEGY
EVENTS
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The 2023 News Industry Mega-Conference will be held April 2-4 at the Hilton Anatole in Dallas, Texas

America’s Newspapers and the News Media Alliance are committed to delivering the latest information on key industry topics for publishers, market leaders and department heads.
OMNICHANNEL MARKETING
DIGITAL AD DESIGN
EVENTS

Borrel Miami Local Advertising Conference 2023

We're headed back to Miami for #BorrellMiami2023, where hundreds of industry leaders will come together for the largest gathering of local advertising executives.
PARTNER ACTIVATION
SEM

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