Read the survey report
Local Advertising Sellers Index
The future of digital advertising is brighter than ever before. Local ad spending continues to grow, and ad buyers continue to reap the rewards of omnichannel campaigns.
But with growth comes challenges. With rapidly advancing technology, tighter controls in place from the major platforms and more pressure to optimize omnichannel strategies, digital ad professionals are facing a multitude of pressures when creating, managing and measuring their campaigns.
Read the survey report to uncover insights around:
But with growth comes challenges. With rapidly advancing technology, tighter controls in place from the major platforms and more pressure to optimize omnichannel strategies, digital ad professionals are facing a multitude of pressures when creating, managing and measuring their campaigns.
Read the survey report to uncover insights around:
- The challenges and opportunities facing local media sellers.
- Why media companies are losing digital ad revenue.
- Keeping up with productivity and efficiency demands.
Frequence surveyed 471 digital advertising and marketing professionals that work at media companies or digital ad agencies that support them to understand the experiences, challenges and opportunities for this audience in a dynamic and rapidly growing market.
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