How Automation Can Help Media Companies Navigate Economic Uncertainty

Media companies may be in for some rough weather. In a recent MarTech Cube article, Frequence's VP of Strategy and Operations Steven Han discusses how automation will help ensure smooth sailing.

Across the economy, companies of all descriptions appear to be bracing for recession. Broad-scale layoffs, recently emanating from tech giants like Meta and Google, have expanded to include legacy fixtures like Dow Chemical and IBM.

Media and advertising companies have had an especially rough go of it. The media industry has faced structural headwinds for years, but just in the past several weeks recognizable names like Adweek, Vox, MSNBC, and the Washington Post have all shed staff as a contagion of cost-cutting spreads across the landscape.

High inflation and elevated interest rates are accelerating the sense of macroeconomic foreboding. While the job market remains strong, layoffs across tech and media have spread to other industries, and people are cutting back on spending.

To understand how automation can help media companies succeed in tough economic times, continue reading this article at MarTech Cube.